About the position
Temple University's Athletics Department is searching for an Assistant Athletic Director of Marketing & Fan Engagement. Reporting to the Executive Senior Associate Athletic Director, the Assistant Athletics Director for Marketing & Fan Engagement will assist in the establishment and maintenance of all Athletics marketing initiatives. Responsibilities include but are not limited to: manage game-day operations including game-day scripts and video board elements for select sports, which could include football, women’s basketball, and men’s basketball; provide assistance with developing promotional and new revenue campaigns; oversee on-campus advertising; responsible for fan development initiatives; work with student groups to increase attendance at games; assist in the planning of special events; coordinate in-game sponsor promotion/fulfillment with Van Wagner; facilitate production and/or mailing of promotional items; order season ticket holder gifts; create graphics for video boards and/or promotional flyers; and assist in management of respective marketing budgets. The position will also provide support in matters related to the Temple Spirit Squad, as well as community relations. The Assistant Athletics Director for Marketing & Fan Engagement also performs other duties as assigned.
Responsibilities
- Manage game-day operations including game-day scripts and video board elements for select sports.
- Assist in developing promotional and new revenue campaigns.
- Oversee on-campus advertising.
- Responsible for fan development initiatives.
- Work with student groups to increase attendance at games.
- Assist in the planning of special events.
- Coordinate in-game sponsor promotion/fulfillment with Van Wagner.
- Facilitate production and/or mailing of promotional items.
- Order season ticket holder gifts.
- Create graphics for video boards and/or promotional flyers.
- Assist in management of respective marketing budgets.
- Provide support in matters related to the Temple Spirit Squad and community relations.
- Develop new concepts that enhance the game-day presentation.
- Coordinate efforts with the ticket office, ticket sales team, coaching staffs, event management and production staffs.
- Develop and execute on-campus strategic marketing and communication plans for select sports.
- Provide oversight and creation of strategic marketing and communication plans for Olympic sports.
- Develop the 'show' for games including directing elements and creating video board content.
- Serve as in-game producer for select sports.
- Assist in the development and maintenance of the Temple Athletics brand.
- Assist with American Athletic Conference, NCAA marketing, and on-campus branding initiatives.
- Supervise the Assistant Director of Marketing and Marketing Coordinator.
- Work closely with corporate sales team to integrate sponsor initiatives in games.
- Work closely with ticket sales staff to tie together promotional and sales efforts.
- Serve as event planner for Athletic events.
- Oversee the production of on-campus signage to promote upcoming games/events.
- Cultivate on-campus relationships by representing the Athletics department at various planning meetings.
- Oversee student marketing initiatives to increase school spirit and improve student attendance at games.
- Oversee efforts related to pre-game student tailgates and kids zone areas.
- Serve as liaison and decision maker with internal designers for video board content and promotional items.
- Work closely with external team to execute strategic communication and marketing plans.
- Desktop publishing for various printed materials.
- Manage specs and bids for print items and facilities branding.
- Maintain relationships with print and facilities vendors.
- Oversee brand standards and graphic designers.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations or related field.
- A minimum of five years full-time experience working in marketing, promotions and/or fan engagement at the collegiate level.
- An equivalent combination of education and experience may be considered.
Benefits
- Full medical, dental, vision coverage
- Paid time off
- 11 Paid Holidays (including the day after Thanksgiving & winter break)
- Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
- A generous retirement plan
