ASSISTANT BRAND MANAGER- BACARDI

Bacardi-posted 3 days ago
Full-time • Entry Level
Miami, FL
Wholesale Trade Agents and Brokers
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As an Assistant Brand Manager, you will begin building your legacy and executing brand activations in multiple markets on the BACARDI Rums brand team. You will collaborate and have tremendous exposure cross-functionally with Customer Marketing, Sales and Agency teams to plan and execute programs to engage consumers and deliver optimal brand performance. You will be based in Miami, Florida and report to the Brand Manager.

  • Lead and execute annual in-market Brand Integrated Activity Plans (IAP) by bringing to life consumer-facing Brand activities, big and small, with excellence.
  • Collaborate cross-functionally with Customer Marketing, Commercial Sales teams, distributor partners and external agencies to deliver exceptional trade activities by market and by channel.
  • Support and participate in building the annual Brand Integrated Activity Plan (IAP) by providing valuable insights and present compelling recommendations to senior management.
  • Support key brand initiatives across multiple channels (e.g., experiential, media, sponsorships, e-commerce, POS) and ensure all brand assets in market adhere to global brand guidelines and local social responsibility policies and regulations.
  • Perform monthly brand performance analysis and responsible for brand performance targets in market (revenue, profitability, share, equity) working closely with financial performance team.
  • Manage an A&P budget assigned to you and making impactful decisions that minimizes costs but optimizes return on investments working closely with Consumer Insights to ensure we measure and evaluate the performance of brand activities to optimize A&P spend.
  • Bachelor's degree in Marketing or related field; MBA would be ideal.
  • Ideally you will have 2-4 years of experience in brand management or agency experience.
  • You have experience and a passion for leading multiple marketing projects working cross-functionally with multiple teams.
  • You can analyze available information (e.g. Nielsen data) for the purposes of preparing reports, presentations, coordinating efforts, recommendations and solving problems to grow the brand.
  • You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
  • By living a Founder's mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values.
  • You are an influential communicator with strong interpersonal skills.
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