Digital is the enabler of a seamless and connected omnichannel experience across .com, mobile web, mobile apps, social, email, search and media to the physical retail experience enhanced by digital content. adidas.com and @adidasgolf social channels play a critical role in our brand ecosystem. adidas.com is our flagship store on every device and the go to destination for our consumers when shopping the adidas brand. It is an omnichannel driver and influences sales across all channels, helping consumers to make better purchasing decisions no matter where the final sale is completed. Social media is a direct line to our most plugged-in consumers. It is the most influential virtual space where we can connect through brand storytelling. Both channels are highly accessible therefore need to deliver the most premium brand experience. The Associate Digital Marketing Manager is responsible for driving the global social media and the global content strategy for the channel. They will set markets up for success ensuring they have the content needed to support key stories across touchpoints and paid social campaigns creating seamless look and feel across the globe. To achieve positioning adidas as a digital leader in the golf category, the Associate Digital Marketing Manager key objectives focus on the following: Plan key global campaigns to deliver a premium brand and commercial experience on our owned social media to support key stories, help drive traffic and increase membership while delivering a seamless, best in class consumer experience. Manage and execute the global social media go-to-market strategy for product launches, hype stories and key commercial drops. Act as key integrator between Global Brand Management and Market teams to drive effective social media marketing plans delivering omnichannel direction with an integrated direct to consumer marketing approach that is inclusive of Market input and story relevance. Drive communication and alignment with global digital publishing managers, global sports marketing, and brand partners (Athletes and influencers).