Assistant Manager - Digital Marketing

Knitwell Group • New York, NY

2d • Hybrid

About The Position

About us LOFT creates modern, feminine, versatile clothing for women with one common style goal: to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style. Here at LOFT, we're busy styling the careers and supporting the lives of everyday optimists just like you. Express your authentic self and experience endless inspiration, all while enjoying the opportunities and benefits that help you get the most from your career, life, and wardrobe. About the role The Assistant Manager of Digital Marketing will own the day-to-day execution of high-impact retention marketing across Email, SMS, and Direct Mail—partnering closely with Creative, CRM, Brand, and Merchandising to deliver campaigns that keep customers engaged and coming back. You’ll thrive in a fast-paced, highly visible role where detail, prioritization, and a test-and-learn mindset drive results. The impact you can have Execute the strategic retention plan to improve the customer journey and drive new, retained and reactivated clients.

Requirements

• Bachelor’s degree required (Marketing preferred), with 1–2 years of digital marketing experience.
• Demonstrated experience managing projects end‑to-end and partnering effectively with cross‑functional teams.
• Strong attention to detail with the ability to manage multiple priorities accurately in a fast‑paced environment.
• Clear, effective communicator with strong listening skills and the ability to collaborate, problem‑solve, and gain alignment.
• Analytical and results‑oriented, with the ability to translate insights into action and deliver against timelines and performance goals.
• Proactive, positive, and self‑motivated; brings initiative and ideas that contribute to business growth and organizational effectiveness (experience with ESPs a plus).

Responsibilities

• Own the end-to-end campaign workflow for Email, SMS and Direct Mail, including planning, creative briefing, build, QA and deployment.
• Maintain program calendars and ensure alignment to store sets, promotional launches and key business priorities.
• Review and proof content to ensure channel best practices, legal guidelines and business objectives are met.
• Monitor launches and performance, troubleshoot issues and optimize scheduling and execution details.
• Produce daily and weekly channel reporting and deliver actionable insights to leadership.
• Partner with agencies and cross-functional teams (e.g., CRM, Brand Marketing, Analytics, Merchandising, Loyalty/Credit, Creative and Project Management) to support segmentation, testing and new engagement strategies.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees