Assistant Vice President, Media & Digital Marketing

About the position

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You'll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you're working in our four global Home Offices, Distribution Centers or Retail Stores-TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you'll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family-a Fortune 100 company and the world's leading off-price retailer.

Responsibilities

• Set the vision for media's role in the marketing plan and lead the development of media strategy that balances business priorities and external forces to achieve critical long and short term KPIs while future proofing media investment.
• Responsible for media and digital marketing's role in driving e-commerce sales through effective forecasting, investment strategy & testing roadmap.
• Create a compelling narrative of the media landscape to educate & influence key stakeholders and galvanize support for innovative and productive media & digital marketing strategies.
• Stay abreast of industry trends through conference attendance, vendor meetings, agency partnership, competitive research, etc. and educate the organization on current and future states of media and technology.
• Effectively partner with cross functional leadership teams to ensure holistic vision across channels.
• Distill overarching brand strategy into inspiring media briefs that produce effective and innovative plans across paid and owned channels.
• Responsible for agency performance in delivering media strategy and effective media plans that achieve business objectives and goals.
• Represent the voice of media & performance marketing in all leadership discussions.
• Leverage media and marketing spend to achieve projected sales and profit goals for each U.S. Division, while managing expenses.
• Grow market share through driving consideration, expanding the customer base and building brand loyalty.
• Partner with Consumer and Business Insights on the creation of the long-term vision for the organization's approach to integrated multi-channel testing, data analysis interpretation, measurement and the annual media learning agenda.
• Proven experience in data analysis, identifying insights to drive ongoing marketing testing & optimizations.
• Use data strategically to identify new customer growth opportunities and reach existing customers with relevant content.
• Collaborate with peers to develop a portfolio approach to vendor relationships.
• Develop individual talent and a high-performing team of strategic and critical thinkers capable of effectively supporting the needs of the business.
• Guide the team on the approach to sharing strategy, storytelling, and results across the organization.
• Grow talent pipeline at every level by nurturing, challenging, and preparing Associates for future roles.
• Act as a mentor and coach, consistently providing feedback and identifying development & growth opportunities.
• Model an entrepreneurial and innovative culture of intelligent risk-taking, testing, and curiosity around 'what's possible'.
• Champion inclusion and diversity within our team and ensure all Associates feel welcome, valued, and engaged.
• Build strong relationships with peers across marketing to ensure seamless collaboration.
• Expand your network by developing key relationships by actively extending, building, and maintaining networks.
• Build networks with Global media leadership to ensure sharing of best practices and thought leadership.
• Own, lead & nurture partner relationships across media, agency and technology partners to deliver impactful and innovative media investment and testing opportunities for TJX.

Requirements

• Proven ability to create a compelling narrative of the media landscape.
• Experience in data analysis and identifying insights to drive ongoing marketing testing & optimizations.
• Ability to apply knowledge of industry trends to create innovative media strategies.
• Proven ability in distilling overarching brand strategy into effective media briefs.
• Experience in managing agency performance to achieve business objectives.

Benefits

• Associate discount
• 401(k) match
• medical/dental/vision
• HSA
• health care FSA
• life insurance
• short/long-term disability
• paid holidays/vacation/sick/bereavement/parental leave
• EAP
• incentive programs for management
• auto/home insurance discounts
• tuition reimbursement
• scholarship program
• adoption/surrogacy assistance
• smoking cessation
• child care/cell phone discounts
• pet/legal insurance
• credit union
• referral bonuses