Assoc Innovation Designer

Southwest Airlines•Dallas, TX

13h•Onsite

About The Position

As an Associate Innovation Designer, you’ll act as the Customer proxy working with Product Management and cross‑functional Teams to define and prioritize the Team Backlog so solutions meet program goals while maintaining technical integrity. You’ll participate in planning, vision refinement, and product management sessions, while mentoring Associate Product Owners and Product Owners. Sitting at the intersection of innovation and operational excellence, you’ll help define the north star for our Customer experience, identify operational risks, develop and test new concepts, and oversee execution to measure real‑world impact. If you thrive in the field, enjoy solving complex problems, and love turning insights into actionable improvements, this role offers the chance to drive meaningful, visible change across our airport operations. The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.

Requirements

Knowledge of Human Centered Design and Innovation mindsets, tools and techniques
Skilled in behavioral research practices
Skilled in using 2D and 3D Design Tools to create concepts
Skilled in communication practices and crafting compelling stories
Ability to translate user research into needs, design principles and criteria
Ability to communicate effectively (both written and verbal) with diverse audiences
Ability to bring ideas to life through model making / rapid prototyping
Ability to use Adobe Creative Cloud and Microsoft Office Suite
High School Diploma or GED
Undergraduate or Graduate level degree in a research driven field such as social sciences or related design field such as Industrial, Visual, Experience, Technology or Service designs
Entry level experience, developing skills and knowledge in: Business consulting / Strategy User Research Prototyping Communications
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines
Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines

Nice To Haves

Experience in Figma

Responsibilities

Discover the ”why’s” behind problems through field research using ethnographic methods such as observation and find pertinent insights to identify opportunity areas for designing new solutions
Translate research and design insights into visual models and frameworks
Envision and sketch new ideas across a wide range of experience types: digital and physical tools, programs and services, spaces and environments, events, campaigns, roles, policies, processes, etc.
Create concept communication tools such as storyboards, user experience journeys, and system maps for use in research, synthesis, workshops and prototype testing
Create prototypes and gather feedback on design concepts from a wide range of audiences
Support concept workshops and multi-disciplinary project teams through modes of design
May perform other job duties as directed by Employee's Leaders

Benefits

Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings
Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit
Competitive health insurance for you and your eligible dependents (including pets)
Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.

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