Associate Analyst - Event Marketing Analytics

About the position

The role of Associate Analyst (event marketing analytics) is a multi-faceted position. The role exists not only to analyze data, but to clearly tell the story behind the data. This analyst will be responsible for auditing and compiling data from multiple sources with the goal of providing actionable insights on the performance of various experiential marketing initiatives.

Responsibilities

• Support the creation & execution of consumer measurement strategies across a portfolio of annual events
• Collaborate with internal marketing and strategy teams to determine relevant business goals & desired research outcomes
• Help design the consumer data capture experience by crafting digital and on-site surveys that fit seamlessly into overall event plans
• Distill insights from consumer data capture efforts, synthesizing key findings into a clear, compelling story - make complex ideas clear, simple and understandable
• Routinely present research & metrics findings to internal teams with interpretation of how events and promotions are impacting business objectives
• Audit information entered in proprietary systems to ensure accuracy, identify issues as they arise and develop solutions to address data irregularities
• Manage secondary data resources, serving as a center of expertise for pulling, aggregating, and reporting
• Work with 3rd party vendor teams as needed to implement measurement and associated reporting
• Immerse yourself in the latest trends and developments in Experiential Marketing measurement

Requirements

• 0-2 years’ experience in positions involving marketing research or database analytics
• Strong analytic skills, knowledge of statistics (significance testing, correlations, sampling, analytic methods) a plus
• Ability to articulate complex results and concepts to non-analytical staff and clients
• Knowledge of consumer trends with ability analyze and integrate diverse sources of information
• Client service mind-set, strong attention to detail and commitment to 'doing what it takes' to deliver quality work on time
• Strong collaborator and able to manage others or work independently
• Ability to adapt quickly in a fast paced environment
• Strong verbal and written communication skills
• Proficient with Excel and PowerPoint
• Knowledge of marketing technology is a plus
• Mathematical and statistical analysis skills are a plus