Associate Brand Manager, Hershey’s and Licensing Innovation

The Magnum Ice Cream Company•Englewood Cliffs, NJ

About The Position

We are looking for an intelligent, innovative, and creative Marketer with a passion for brands. The ideal candidate will drive the business forward with out-of-the-box ideas, strong leadership of a cross-functional team, and by challenging the status quo to get things done more efficiently. This position will require an in-depth understanding of brand development, which includes market trends, consumer insight, and category dynamics. This role will require both strategic thinking and executional excellence to continue growing our Licensed portfolio. Licensing is a critical strategic growth pillar for The Magnum Ice Cream Company, making this a highly visible role with the imperative to deliver significant business impact!

Requirements

Bachelor degree required, MBA a plus with 2-3 years’ experience
CPG innovation workstreams
Strong analytical skills
Understanding of digital and e-commerce
Clear demonstration of successful, consistent delivery to the business
Clear demonstration of project management & leadership skills
Experience working with agencies and media partners
Experience working with different customer channels
Ability to operate in a fast-paced, dynamic environment, and to provide innovative approaches in a team-based structure
Ability to deliver both verbal and written communication in a simple, compelling manner.
Ability to think strategically, both from a brand and portfolio view
Strong Bias for Action & Accountability both for self and others
Growth and competitive mindset
Passion and drive to grow the business
Strong interpersonal and communication skills
Project management skills to keep projects moving and drive accountability with cross-functional partners and external stakeholders
Analytical skills to dig into the details and a capacity for deriving insights to ultimately make recommendations for the business.

Nice To Haves

MBA a plus

Responsibilities

Lead category trend work and consumer research by partnering with consumer insights team to conduct research on innovation and product concepts.
Supporting the development of Brand’s Innovation Pipeline.
Work with a cross-functional team to ensure product mix is launched on time and in full, in line with key customer timing.
Partner with R&D and Supply Chain to manage product and packaging transitions, improvements, and updates.
Partner closely with the Operations marketing team to ensure flawless execution in market.
Manage relationships with licensing partners (give and receive business updates, partner with them to create Joint Business Plans)
Partner closely with Procurement and Supply Chain to manage capacity, identify contract manufacturers and pursue import opportunities where relevant.
Develop owned and paid channel advertising assets and ensure OTIF delivery of all materials for ecommerce pages.
Generate ideas for new licensing partners and support partner outreach to bring new consumers and introduce new occasions for The Magnum Ice Cream Company
Run and conduct market analysis to understand market trends and opportunities
Feedback from quality and consumer engagement teams
Lead IPT Brief, feedback, and produce Hershey’s engagement assets
CIP budget management