Associate Brand Manager, Papers - Zig Zag

Turning Point Brands•Santa Monica, CA

11d•$80,000 - $100,000

About The Position

Zig-Zag is seeking an Associate Brand Manager to help develop and execute marketing initiatives that drive brand growth, awareness, and loyalty. Youll play a key role in planning and delivering creative, consumer-first programs that live across digital, retail, and experiential channels- working closely with the broader brand team to ensure flawless execution.

Requirements

Bachelors degree in Marketing, Business, or related field.
35 years of experience in brand marketing or consumer products.
Strong analytical, project management, and creative problem-solving skills.
Experience managing campaigns across social, digital, and retail environments.
Collaborative, proactive, and detail-oriented with a strong sense of ownership.

Nice To Haves

Master of Business Administration (MBA) or other advanced degree preferred.
Industry experience in Brand Management.

Responsibilities

Lead development of annual brand plans, growth strategies, and campaign roadmaps aligned with company objectives.
Lead competitive analysis and market opportunity assessment
Oversee go-to-market strategy for tobacco category
Ensure brand positioning, messaging, and creative execution remain consistent and culturally relevant.
Partner with Director of Brand on strategic brand direction and resource allocation
Own customer segmentation strategy for non-tobacco and develop eep audience understanding
Synthesize research, data, and market intelligence into actionable brand insights
Track and analyze brand health metrics (awareness, perception, consideration, loyalty)
Identify whitespace opportunities and emerging customer needs
Translate complex data into clear strategic narratives for stakeholders
Manage day-to-day execution of brand campaigns, ensuring on-time delivery and cross-functional coordination.
Track campaign results, analyze performance metrics, and provide actionable insights for optimization.
Lead end-to-end campaign planning, development, and execution across channels
Manage promotional calendar and ensure coordinated go-to-market timing
Own launch playbooks for new products, features, or market entries
Coordinate creative production processes from brief to final delivery
Troubleshoot execution challenges and keep campaigns on track
Review and approve creative work for strategic alignment and brand integrity
Ensure brand experience ladders up to strategic positioning across all channels
Partner with Product Development on commercialization and launch plans for new products or line extensions.
Support Trade Marketing with POS, retail programs, and field activation assets.
Maintain strong alignment with Sales, ensuring marketing initiatives drive measurable in-store impact.
Partner with Creative and Digital and Social teams to lead marketing strategy and execution of campaigns across digital, retail, and experiential channels.
Partner with creative agencies and internal teams on breakthrough brand ideas
Manage external agencies and production partners, ensuring creative excellence and brand consistency.
Maintain organized systems for creative assets and marketing materials.