Associate Brand Manager

Campbell's

1d•Hybrid

About The Position

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Make History at Campbell’s? Amazing People, Real Connections At Campbell’s, we take pride in our work—but we also know how to celebrate, laugh, and have fun along the way. We believe in openness, honesty, and authenticity. Your ideas matter, your voice will be heard, and your contributions will directly shape our success. Flexibility That Fits Your Life We know life is more than work. That’s why we offer a hybrid model (60% in-office, 40% remote) for flexibility and collaboration. Enjoy perks like onsite massage therapy and walking treadmill rooms to keep your well-being front and center. Competitive Pay & Benefits We reward your impact with a competitive base salary and bonus potential at every level. Beyond that, we invest in your future with a Defined Contribution Pension Plan, Group RRSP, and options for Tax-Free Savings Accounts (TFSA)—helping you achieve your long-term financial goals. Inclusive Culture “Our values are more than words—they are the foundation of our culture. We believe that Care, Character, Collaboration, Competitiveness, and Creativity must be lived every day to build a winning team. Fostering an inclusive, high-performance culture is not just our goal—it’s how we advance our purpose and strategy. Every employee is valued, empowered, and encouraged to bring their authentic self to work. Together, we connect people through food they love, in a workplace where every voice is heard and every contribution matters.”— Mick Beekhuizen, President & CEO Professional Growth & Career Development At Campbell’s, we invest in your success with onboarding, Lunch & Learns, and self-paced resources. Plus, enjoy a buddy system, mentorship, and high-impact projects, all supported by continuous feedback to help your career thrive. Iconic Brands & Meaningful Work Join a company behind some of the world’s most beloved and iconic brands. Here, innovation isn’t optional—it’s part of who we are. You’ll be empowered to share ideas, collaborate across teams, and tackle challenges that truly matter. Your work will make an impact and help shape the future of food. How You'll Make History Here… The Associate Brand Manager plays a supportive role to the Brand Team in achieving key business objectives. This includes assisting innovative product launches, endorsing top-tier marketing campaigns, analyzing market data and synthesizing it and ensuring consistent brand messaging across all marketing channels.

Requirements

An undergraduate university degree is required, commerce degree is considered an asset
Experience: 2+ years of relevant work experience, Consumer Packaged Goods background preferred and brand management track preferred - 1-2 years of using Neilsen on a regular basis is highly considered for this role.

Nice To Haves

Emerging leadership skills through previous work experience
Emerging ‘Founder mentality’ i.e. passionate about the role and accountable for the outcomes
Emerging project management skills including the ability to manage conflicting priorities and cross-functional teams
Effective interpersonal communication skills, including verbal, written and presentation
Good understanding of brand positioning, brand equity and lifecycle management
Effective analytical and problem-solving skills; can work independently with guidance during regular check-ins.
Effective ability to learn quickly and flexibility to adapt to changing demands
Emerging P&L proficiency and financial acumen
Emerging AC Nielsen is preferred and/or Sales experience is an asset
Effectively demonstrates passion and urgency, compelling communicator, proven relationship and team-builder, insight-led and data driven, fosters a fun and engaging work environment

Responsibilities

Manage Execution of Advertising plans (Integrated Marketing Communications 40%)
Assist brand/business context to integrated agency team from briefing to execution to help inform strong plans
Support process management of integrated marketing communication (IMC) plans, including managing timeline and ensuring key milestones are met
Collaborate closely with agencies and internal media team to lead execution of best-in-class marketing activations, ensuring the voice of the consumer and brand are represented
Creates clear and concise briefs by applying brand positioning knowledge with guidance when necessary.
Understand how various elements of the plan work together, and share out plans with broader organization on a routine basis
Support New Product Launches (Innovation 30%)
Own the development and presentation of innovation business cases to senior leadership
Collaborate with cross functional teams to ensure key milestones (gating) of commercialization process are achieved, while understanding the broader picture of what is needed to drive innovation success
Track innovation performance, and advise on support plans as needed to meet objectives
Collaborate with cross functional stakeholders to assist in executing strong launch plans in and out of store
Contribute to Delivery of the Annual Operating Plan (Business Management 20%)
Derive information from a variety of data sources (consumer research, competitive reviews, digital analytics, Nielsen) and turn them into actionable insights
Control the management of budget, ensuring efficient spending, and provide ongoing forecasting and financial oversight. A basic understanding of P&L is preferred.
Provide inputs to broader team throughout Integrated Business Planning (IBP) process (consumption, innovation tracking, market trends)
Contribute to the development of strategic business plans (Strategic Brand Planning 10%)
Work closely with brand team to understand current business performance, evaluate key risks and opportunities and provide recommendations on how these should inform long term strategic pans
Engage key counterparts cross-functionally and in different geographies to drive productivity and understand potential synergies