Associate Community Manager, Personal Care

Church & Dwight Co., Inc.•Ewing Township, NJ

6d•Hybrid

About The Position

Church & Dwight is seeking an Associate Community Manager. We are looking for a talented Associate to join our newly established Digital Strategy team within the Digital Growth function. We manage the holistic full-funnel digital strategy and deployment to impact consumers across all points of the digital journey. This role specifically focuses on managing the vibrant social communities across leading brands like Therabreath, Arm & Hammer Dental Care and Orajel. The Associate Community Manager is responsible for content strategy, content creation, daily posting, monitoring, and engaging with our community. This role requires strategic planning and amplification of major campaigns and product launches in partnership with key agency partners on social. Influencer discovery, negotiations and contracting is also an important workstream. This role will be expected to achieve high growth for social platform followings and engagement, providing in-depth, analytical, monthly reports on KPIs.

Requirements

Bachelor’s Degree Required
3-6 years related experience – with demonstrated success working in top social media platforms including Instagram, Facebook, TikTok, YouTube and Pinterest
Exceptional written and verbal communication skills - previous community management and copywriting experience preferred.
Strong time management and organization skills; able to prioritize and manage multiple projects.
Experience working with social analytics and planning tools.
Understand that social media is 24/7 and may require monitoring the community on off hours; willing to work after hours or on weekends to support events.
“Out of the box” and “disruptor” mindset combined with appreciation and respect for the rich legacy at Church and Dwight
Leverage a deep knowledge of best practices to develop effective best in class content, community management, social listening, organic and paid social media tools.
Leverage Google analytics tools to optimize performance and drive business results.
Functional understanding of analytics and attribution modeling tools for campaign measurement
Stay up to date with evolving MarTech landscape and share best tools to improve current process and output
Apply rigor in critical thinking and quantitative/qualitative analysis to draw out trends, issues, opportunities (finds the true meaning in the consumer learning) from different tech platforms.
A passion for social media trends, culture, and content
Has a bias for action and is orientated towards achieving results
Comfortable working in a fast-paced and energetic environment
Strong collaborative skills, with the ability to work closely with cross-functional teams.
Elevate thought leadership and excellence in social media best practices.
Capitalize on new opportunities and trends to formulate plan

Nice To Haves

Ability to do in-house editing of social & video content is a plus.
Experience in Affiliate Marketing is preferred

Responsibilities

Develop, execute and post best-in-class social content on platforms like Instagram, Facebook, TikTok, Youtube and Pinterest, as well as assisting with content ideation and creation.
Lead the organic and paid media asset placement and performance
Ensure community questions, comments and related opportunities are answered within 24hours; Provide a well-executed, high-touch experience when escalation required
Monitor social media platforms for UGC, product feedback, relevant trends, etc.
KPI Tracking: Define and track success metrics monthly.
Key member of the inter-agency team accountable for annual Brand plans and responsible for ideation and execution of strategic social initiatives
Create, curate, and post social media content.
Lead the organic and paid media asset placement and performance.
Spearhead influencer marketing initiatives to create and implement a comprehensive strategy across brands and social channels.
Cultivate influencer network from discovery, recruitment and contracting through relationship management.
Work with cross-functional teams on an ongoing basis to support all areas of the business through social media initiatives.
Complete campaigns performance analysis and reporting on KPIs.
Attend meetings with cross-functional and inter-agency teams, capture action items and execute on aligned plan.
Able to execute digital marketing campaigns.