About The Position

ABOUT THE ROLE Lead the creative team through ideation, development, and execution of 360 integrated campaigns for CPG brands. This includes campaign, OLV/CTV, experiential activations, creator partnerships, always‑on social, and more, all aligned with brand objectives and audience insights. Drive conceptual campaign thinking and copywriting in close partnership with Art and Production‑focused partners. Oversee project workstreams and timelines, managing workflows, team growth, and morale while supporting teams in client‑facing endeavors. Collaborate with cross‑functional teams (account, strategy, production, creator, design, and more) to deliver creative that pushes boundaries and achieves measurable results. Apply now Partner with the Strategy Director for CPG brands to ensure multiple product lines and workstreams share a consistent vision. Provide mentorship, guidance, and constructive feedback to junior and mid‑level creatives. Represent Superdigital in both internal and external projects, embodying the agency’s untraditional spirit and creative excellence. Stay ahead of emerging trends, technologies, and best practices, bringing innovation into every aspect of content creation.

Requirements

  • 6-+ years of copywriting experience within a creative agency, with expertise in CPG brands
  • Strong leadership skills with the ability to teach, inspire, motivate, and collaborate effectively across teams
  • Comfortable working in a fast-paced environment while managing multiple projects simultaneously
  • Skilled at presenting work in a clear, thoughtful, and persuasive manner to both internal teams and clients
  • Highly organized with sharp attention to detail and strong time management abilities
  • Excellent communication skills paired with a positive demeanor and open, collaborative attitude
  • Thrives in team settings yet equally capable of working independently

Nice To Haves

  • Demonstrated success in conceptualizing and leading 360 brand campaigns across multiple channels
  • Experience overseeing short‑form video ideation and production across platforms including TikTok, YouTube, and Instagram

Responsibilities

  • Lead the creative team through ideation, development, and execution of 360 integrated campaigns for CPG brands.
  • Drive conceptual campaign thinking and copywriting in close partnership with Art and Production‑focused partners.
  • Oversee project workstreams and timelines, managing workflows, team growth, and morale while supporting teams in client‑facing endeavors.
  • Collaborate with cross‑functional teams (account, strategy, production, creator, design, and more) to deliver creative that pushes boundaries and achieves measurable results.
  • Partner with the Strategy Director for CPG brands to ensure multiple product lines and workstreams share a consistent vision.
  • Provide mentorship, guidance, and constructive feedback to junior and mid‑level creatives.
  • Represent Superdigital in both internal and external projects, embodying the agency’s untraditional spirit and creative excellence.
  • Stay ahead of emerging trends, technologies, and best practices, bringing innovation into every aspect of content creation.
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