About the position
Sanofi Rare Diseases have modernized a successful 30+ year rare disease business model to be positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. The model we have deployed is not only new to Sanofi, but new to our pharma peers. The Associate Director, Account Engagement Marketing will play a critical role in maintaining Sanofi’s leadership in and commitment to Rare Disease, driving Sanofi towards our mission of delivering a personalized, optimized HCP experience and improving patient outcomes. Across the Rare Disease portfolio, we have multiple launches over the next several years and this role will be expected to provide HCP engagement expertise across a portfolio of 3 launches and 7 marketed products. This position will report into the Head of Account Marketing, Rare Disease. We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Responsibilities
- Develop and implement a comprehensive engagement plan tailored for HCPs, focused on personal, face-to-face interactions.
- Ensure engagement planning touchpoints support HCP marketing goals, according to the brand plan / brand strategy set by the Head of Marketing.
- Lead the design and development of HCP-focused content, ensuring relevance and clarity for rare disease field interactions.
- Gather and analyze insights from field-based marketing campaigns, using data to optimize content and strategies for continuous improvement.
- Manage agency collaboration and budget management towards brand goals.
- Identify and implement best practices for field engagement based on campaign performance and HCP feedback.
- Serve as the primary liaison to field teams, providing them with support, strategic alignment, and timely updates.
- Develop and refine messaging frameworks and communication strategies that resonate with HCPs and align with brand and engagement goals.
- Marketing liaison to Field Training, Product Strategy, and Sales Leadership teams, ensuring that trainings are aligned to brand strategy to enable field launch excellence.
- Lead the engagement plan roll-out to the field teams, partnering closely with Field Training and sales leadership to effectively enable and empower the sales teams.
- Ensure materials are adaptable and accessible for field teams, supporting effective communication and engagement.
- Partner with Field Training team to develop training modules that effectively communicate product value propositions to HCPs.
- Partner with launch teams to ensure sales readiness for new product introductions.
- Collaborate cross-functionally to align objectives to brand strategy.
- Collaborate with leadership across Sales, Medical, Marketing, Regulatory, Legal, and Compliance to develop HCP marketing tactics for marketed products and launches.
- Establish and measure KPIs towards HCP marketing execution and sales adoption.
- Gather and incorporate field feedback to enhance sales effectiveness and HCP marketing efforts.
- Facilitate open communication and feedback between field teams and the broader marketing organization.
- Stay current on industry trends and competitive landscape.
Requirements
- 5-7 years of experience in pharmaceutical industry.
- Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
- Excellent project management and cross-functional leadership skills.
- Demonstrated expertise in patient experience.
- Bachelor’s degree in marketing, business, technology, life sciences or related area.
- MBA strongly preferred.
- Ability to travel 25% within the US.
Benefits
- High-quality healthcare
- Prevention and wellness programs
- At least 14 weeks’ gender-neutral parental leave
