Associate Director, CenterWell Channel Activation & Optimization

Humana

1d•Remote

About The Position

Become a part of our caring community and help us put health first At CenterWell, we're transforming healthcare by delivering integrated, personalized experiences that place patients at the center of everything we do. As a leading provider of senior-focused primary care, home health services, and pharmacy solutions—including specialty, hospice, and retail—we're committed to whole-person care that supports physical, emotional, and social well-being. We're seeking an experienced digital activation leader to serve as Associate Director, Channel Activation & Optimization. In this role, you will orchestrate the activation of CenterWell's owned channels—social, email/automation, SMS, portal, and reputation management—into coordinated, connected experiences rather than siloed channel execution. You will turn strategic priorities from the Line of Business Digital Activation team into actionable channel plans, workflows, and continuous optimization programs. This is an ideal role for a leader who thrives in fast paced agile environments, excels at operationalizing strategy, and is passionate about improving channel performance through experimentation, data-driven decision-making, and integrated activation. CenterWell is part of Humana Inc., and this role sits within the Marketing Organization, a key component of the broader Enterprise Growth team. You'll partner closely with Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology. As Associate Director, Channel Activation & Optimization, you will lead the planning, orchestration, and continuous improvement of patient and prospect communications across CenterWell's owned digital channels. Lead integrated channel activation, translating LOB digital strategies into coordinated communication plans across social, email/automation, SMS, portal, print, and reputation channels. Build and manage unified activation workflows, ensuring efficient processes for intake, prioritization, sequencing, testing, and delivery. Drive channel optimization, establishing goals, KPIs, testing programs, and continuous improvement frameworks to maximize engagement, clarity, and conversion. Oversee campaign execution, including segmentation, targeting, timing, and performance enhancement across all owned channels. Partner with cross-functional teams—Brand, Product, Analytics, Marketing Ops, and Data & Tech—to ensure communications are accurate, compliant, and strategically aligned. Use insights to improve channel efficiency, identifying opportunities to streamline processes, modernize channel use, and scale best practices. Advance personalization and journey‑based experiences, supporting dynamic content, contextual messaging, and channel‑appropriate storytelling. Ensure operational excellence, bringing structure, consistency, and rigor to how CenterWell activates digital channels. Your leadership will enable CenterWell to deliver integrated, high-performing communications that build trust, drive action, and improve health outcomes. Use your skills to make an impact

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
7+ years in channel marketing, digital activation, or multi-channel communication leadership
3+ years of leadership experience with cross-functional team collaboration
Strong understanding of digital channels—including social, email/automation, SMS, and reputation management—and their performance metrics
Prior experience managing social handles and reputation platforms (e.g., Facebook, Google Business, listings management)
Demonstrated success in orchestrating multi-channel activation to support business goals
Experience driving channel optimization, testing agendas, and performance improvements
Proficiency with CRM, analytics tools, and marketing activation platforms
Excellent communication, analytical, and project management skills

Nice To Haves

Master's degree or relevant certification in Marketing Strategy, Digital Communications, or Healthcare Marketing
Ideal candidate will reside within 50 miles of Louisville, KY or Miami, FL.
Experience with Salesforce Marketing Cloud, Adobe Campaign, Sprinklr, Google Business Listings/Yext
Familiarity with healthcare regulations and patient communication standards
Background in journey orchestration or dynamic content frameworks
Experience with agile marketing workflows or operational optimization

Responsibilities

Lead integrated channel activation, translating LOB digital strategies into coordinated communication plans across social, email/automation, SMS, portal, print, and reputation channels.
Build and manage unified activation workflows, ensuring efficient processes for intake, prioritization, sequencing, testing, and delivery.
Drive channel optimization, establishing goals, KPIs, testing programs, and continuous improvement frameworks to maximize engagement, clarity, and conversion.
Oversee campaign execution, including segmentation, targeting, timing, and performance enhancement across all owned channels.
Partner with cross-functional teams—Brand, Product, Analytics, Marketing Ops, and Data & Tech—to ensure communications are accurate, compliant, and strategically aligned.
Use insights to improve channel efficiency, identifying opportunities to streamline processes, modernize channel use, and scale best practices.
Advance personalization and journey‑based experiences, supporting dynamic content, contextual messaging, and channel‑appropriate storytelling.
Ensure operational excellence, bringing structure, consistency, and rigor to how CenterWell activates digital channels.
Your leadership will enable CenterWell to deliver integrated, high-performing communications that build trust, drive action, and improve health outcomes.