Associate Director, Comms Planning - Ptarmigan

Omnicom Media Group US•New York, NY

21h•$100,000 - $140,000•Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we drive innovative, strategic solutions for over 80 global financial services clients. At Ptarmigan, we believe our greatest asset is our people. Their expertise, creativity, and entrepreneurial spirit shape everything we do—fueling our success, expanding our technological capabilities, and delivering cutting-edge solutions that meet the evolving needs of our clients. As we continue to grow, we are looking for dynamic, forward-thinking individuals to join our expanding New York office. If you're passionate about the financial sector, media strategy, and developing solutions that push boundaries, we want to hear from you. This is an exciting opportunity to be part of a collaborative and fast-paced environment where your ideas and contributions will drive our continued growth and innovation. We’re looking for an Associate Director, Communications Planning who can think fast, see around corners, and turn insight into real impact. You’ll lead comms planning for financial-services brands that demand depth, rigor, and smart storytelling, and you’ll help shape work that actually moves audiences and markets.

Requirements

6–8+ years in comms planning or media strategy, ideally in complex categories like finance.
Fluent in channel strategy, audience insights, competitive intelligence, and performance storytelling.
Strong analytical instincts matched with strong creative problem-solving.
A natural leader who loves developing people as much as developing strategy.
Someone who brings energy, clarity, and momentum to every room.

Responsibilities

Build channel-smart, audience-led, competition-aware strategies that help financial brands stand out and stay relevant.
Turn complex client questions into clear, actionable, insight-driven recommendations.
Guide the development of media plans that blend smart fundamentals with high-impact custom ideas.
Set the bar for quality and ensure all work ladders up to a strong strategic
Lead reporting and analytics to surface what really matters, insights, not noise.
Pull and analyze competitive spend and tactics, surfacing insights that guide strategic recommendations, budget allocations, and help clients stay ahead of the industry curve.
Keep teams and clients ahead of industry trends, evolving best practices, and emerging opportunities. Lead development of thought-leadership trend decks, covering audience behavior, media channel evolution, and category shifts to spark new ideas and inform long-range planning.
Build sharp, compelling presentations that make strategy impossible to ignore.
Be the strategic voice in the room, confident, clear, and able to cut through complexity.
Elevate every recommendation with narrative logic and persuasive framing.