Associate Director Digital Marketing (Hybrid)

About the position

Responsible for developing and executing comprehensive digital marketing strategies aimed at enhancing the website, optimizing SEO, and improving content to generate and convert leads. Owns website improvement initiatives to enhance user experience and drive customer engagement. Monitors and reports on key performance indicators (KPIs) to ensure continuous improvement and alignment with business objectives.

Responsibilities

• Develop and execute Search Engine Optimization (SEO) strategies to improve the website's visibility and organic search rankings.
• Optimize website content to attract and engage target audiences.
• Implement a comprehensive lead generation strategy.
• Analyze website and marketing metrics to measure the effectiveness of digital marketing efforts.
• Generate regular reports and present findings to senior leadership.