Associate Director, Digital Marketing & Strategy (Management)

About the position

Roc Nation is seeking an Associate Director of Digital Marketing and Strategy. This position reports to the VP of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing A-List Management clients. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. The Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Responsibilities

• Lead overall strategy and execution of Roc Nation and clients’ social marketing including editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas.
• Establish relationships and collaborations with brand and personality influencers to increase artist awareness and generate meaningful social growth.
• Develop and execute digital marketing and content distribution strategies for Roc Nation, management and publishing clients.
• Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content.
• Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives.
• Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties.
• Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy.
• Evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth.
• Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions and support all other company initiatives.
• Includes general administrative duties including maintaining team calendars, managing client databases, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager.

Requirements

• Bachelor's degree in a related field preferred.
• 4-6 years experience managing the use of and/or relationships with digital distribution and social platforms.
• Extensive knowledge of and passion for the music market.
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services.
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously.
• The highest attention to detail.
• Track record building and maintaining strong business relationships.
• Strong oral/written communication skills.
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible.
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms.
• Experience working with social management and listening platforms.
• Experience working with content management systems; especially Wordpress.
• Knowledge using basic audio, photo and video editing programs.

Benefits

• Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA).
• Free concert tickets.
• Generous paid time off including paid holidays, sick time and floating days.
• Career and skill development programs with School of Live.
• 401(k) program with company match.