Associate Director, Digital Marketing

Warner Music Group•Los Angeles, CA

1d•$90,000 - $95,000•Onsite

About The Position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. The mission of the Warner Records Digital Marketing team is to drive fandom, music consumption, D2C purchases, and social conversation/engagement using innovative digital marketing strategies. The team is responsible for all aspects of an artist’s digital presence, including digital narrative development, influencer campaigns, social content ideation, CRM, social/digital partner activations, content seeding, websites, and related initiatives. We work directly with artists to translate their music vision into groundbreaking digital campaigns and provide in-depth creative consulting to grow a highly engaged fanbase. The Associate Director, Digital Marketing, will be responsible for developing and executing high-level digital marketing campaigns across all genres at Warner Records. This position will be responsible for developing campaigns that create cultural conversation, build artists' social followings and engagement, and drive music consumption. We seek a digital expert who is knowledgeable in industry standards and eager to shape the future of digital marketing.

Requirements

Bachelor’s degree or equivalent
Minimum of 5+ years professional experience in digital/social media marketing, direct-to-consumer marketing, and/or related fields, preferably at a Record Label or music management company
Outstanding organizational skills, verbal and written communication skills, expertise in social media content strategy, and impeccable follow-up and follow-through
Demonstrated ability to lead, mentor, and motivate a small team or a matrixed project group, resulting in improved performance and development
Proven experience leading strategic discussions with high-level clients (artist management) and internal executives, confidently presenting and defending digital marketing plans
Project management experience and the ability to execute concise, fan-focused digital marketing plans with a solution-oriented mindset, even in a fast-paced, tight timeframe environment
Knowledge on how to “move the needle” online, be it driving consumption, engagement, or growth
A deep professional understanding of interactive technologies and communication tools (including TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, and Email/CRM strategy), and a passion and deep knowledge of music trends and culture across multiple genres

Nice To Haves

Photoshop, Illustrator, or other graphic design knowledge
Experience using project management software such as Monday and Basecamp
Understanding of social media analytics and posting tools such as Falcon and HootSuite
Record Label experience
People management skills
A passion for all things digital and music-related
Short-form video creation experience

Responsibilities

Monitor campaigns in real time and make recommendations for continuous improvement.
Create post-mortem analyses to quantify the impact of each campaign and measure the effectiveness of each tactic
Lead and drive cross-functional collaboration with internal teams (Commercial Revenue, Marketing, Brand Partnerships, Creative, and Publicity) to ensure cohesive, goal-oriented campaigns across all platforms.
Be responsible for the strategic direction and overall success of social media, website, and CRM strategies for a designated roster of artists, and oversee day-to-day execution by support staff.
Use your expert-level knowledge of social platforms and social content strategies when partnering with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultural conversation, and music consumption
Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms
Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists
Partner with the VP of Paid Media Strategy, Operations, and Audience Growth to develop and execute paid media campaigns and CRM strategy for each artist
Work with our Insights team to profile our online audiences, building digital marketing strategies based on that demographic and psychographic data
Build and maintain relationships with social media platform representatives and participate in regular update meetings
Own and manage substantial online marketing budgets for each artist, ensuring optimal ROI and resource allocation across campaigns.