Associate Director, Embedded Insights Lead - Kingsford

Clorox • Oakland, CA

21h • Hybrid

About The Position

BU Embedded Insights Lead is responsible for leading all consumer and market intelligence for the Kingsford Business Unit. This person is the insights integrator and key strategic advisor to the business. This role reports to BU Studio Lead and represents the holistic voice of consumer through integrated consumer, brand, shopper, product, competitive and marketplace insights. Embedded Insights Lead grows and leverages BU Knowledge Base, develops and directs Learning Plan to deliver BU’s topline, profit, innovation, sustainability and other business objectives. In this role, you will: Serves as insights integrator for the BU, offering strategic thought partnership to the GM, Marketing, Sales and R&D Studio Leadership. Ensures the business has a 360 degree view of the consumer and marketplace dynamics, and leverages it to maximize the outcome of business decisions. Sparks BU growth with best-in-class insights across core/base business and brands, innovation, category leadership, revenue growth management and other key business growth drivers. Manages, mines, synthesizes and grows BU’s Knowledge Base to ensure integrity and richness of insights. Continuously leverages existing and directs generation of new insights to inform business decisions. Develops Learning Plan as part of annual business planning cycle, maintains and updates Learning Plan at least on a quarterly basis. Directs execution of BU’s Learning Plan, orchestrating specialized resources across BU Embedded Insights, Dynamic Deployment, Shopper Insights, Insights Capabilities, Consumer Learning Center & Sensory, and external vendors. Advises Studio Lead on research needs required to deliver Business Plan and secures resources. Supports Studio Lean in finalizing research Briefs for Dynamic Deployment engagement. Maximizes insights ROI by managing resources efficiently. Develops strong cross-functional relationships and fosters integration of knowledge across the Clorox organization. Connects the BU and central Insights teams, promoting two-way knowledge flow and best practices. Influences total Insights, marketing and enterprise-level capability development priorities.

Requirements

• 10+ years of market research experience
• Experience in CPG/FMCG categories strongly preferred
• Broad and deep research expertise across most facets of base/core brand, innovation, shopper, product and competitive intelligence
• Broad experience across the full range of market research methodologies (qual & quant), data and vendors
• Strong record of partnership with senior business stakeholders across Marketing, Sales and R&D and evidence of influencing strategic business decisions/outcomes
• Insights expertise - deep experience with insights and their application to drive business growth
• Technical skills - strong research skills and critical thinking ability
• Results orientation - focus on delivering business impact
• Synthesis - ability to integrate varied information into a holistic and cohesive perspective
• Communication - strong written, verbal and persuasive skills
• Collaboration - ability to collaborate cross-functionally to effectively drive results
• Courage - willing to speak up and advocate for consumer truth
• Demonstrated Ability: Uncover and integrate multiple sources to craft an effective set of choices
• Concisely and persuasively deliver the right insights to inform specific business decisions
• Translate insights into differentiated business strategies
• Drive innovation

Nice To Haves

• Experience in Personal Care and/or Beauty categories is a plus

Responsibilities

• Serves as insights integrator for the BU, offering strategic thought partnership to the GM, Marketing, Sales and R&D Studio Leadership.
• Ensures the business has a 360 degree view of the consumer and marketplace dynamics, and leverages it to maximize the outcome of business decisions.
• Sparks BU growth with best-in-class insights across core/base business and brands, innovation, category leadership, revenue growth management and other key business growth drivers.
• Manages, mines, synthesizes and grows BU’s Knowledge Base to ensure integrity and richness of insights.
• Continuously leverages existing and directs generation of new insights to inform business decisions.
• Develops Learning Plan as part of annual business planning cycle, maintains and updates Learning Plan at least on a quarterly basis.
• Directs execution of BU’s Learning Plan, orchestrating specialized resources across BU Embedded Insights, Dynamic Deployment, Shopper Insights, Insights Capabilities, Consumer Learning Center & Sensory, and external vendors.
• Advises Studio Lead on research needs required to deliver Business Plan and secures resources.
• Supports Studio Lean in finalizing research Briefs for Dynamic Deployment engagement.
• Maximizes insights ROI by managing resources efficiently.
• Develops strong cross-functional relationships and fosters integration of knowledge across the Clorox organization.
• Connects the BU and central Insights teams, promoting two-way knowledge flow and best practices.
• Influences total Insights, marketing and enterprise-level capability development priorities.

Benefits

• comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs
• robust health plans
• a market-leading 401(k) program with a company match
• flexible time off benefits (including half-day summer Fridays depending on location)
• inclusive fertility/adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed