About the position
Bristol Myers Squibb has a rich history in Neuroscience focused on developing innovative medicines to help people living with Neurodegenerative and Neuromuscular conditions. Bristol Myers Squibb currently markets a product in Neurology and has recently re-entered the Psychiatry market with a focus on patients suffering with schizophrenia. BMS is a global biopharmaceutical company leading the way in medical innovation to help patients live longer, better lives. Our purpose as a company is to discover and develop therapies that will change the course of human health. We value our passion for patients, quest for innovation, and spirit of independence and love of challenge. We are seeking a dynamic and experienced Associate Director of HCP Marketing to spearhead the HCP marketing efforts for psychiatry with a focus on schizophrenia. The Associate Director of HCP Marketing will drive in-line marketing and promotional strategy execution for HCPs and will closely collaborate with cross-functional stakeholders across Sales, Training, Medical & Market Access.
Responsibilities
- Drive implementation of a comprehensive HCP (Psychiatrists and NP/PAs) marketing plan focused on schizophrenia, with field force as key target audience
- Develop engaging and informative educational materials, resources, and tools to support HCPs in treating and managing patients with schizophrenia effectively.
- Develop promotional materials to effectively communicate product features, benefits, and differentiation to HCPs.
- Effectively partner with HCP Agency of Record, providing clear expectations, guidance and feedback to agency, ensuring rigor in marketing excellence.
Requirements
- BS/BA degree required. MBA preferred.
- Minimum of 3-5 years of experience in marketing within the pharmaceutical or healthcare industry, with a proven track record of success in launching and commercializing pharmaceutical products.
- Strategic thinker with strong analytical skills and the ability to translate insights into actionable marketing strategies and tactics.
- Experience in managing external resources and partners, including advertising agencies
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with internal and external stakeholders at all levels.
- Experience working in a highly regulated environment with a thorough understanding of FDA regulations and guidelines governing pharmaceutical marketing.
- Proven ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and projects simultaneously.
- Passion for making a positive impact on patient lives and advancing mental health treatment, advocacy, and access to quality care.
Benefits
- Medical, pharmacy, dental and vision care.
- Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP).
- Financial well-being resources and a 401(K).
- Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support.
- Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility.
- Parental, caregiver, bereavement, and military leave.
- Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources.
- Other perks like tuition reimbursement and a recognition program.
