Associate Director, Integrated Media

Acadia.io•Atlanta, GA

29d

About The Position

Acadia is a modern digital growth agency built around helping brands solve complex marketing and media challenges with clarity, confidence, and measurable impact. We bring together deep expertise in paid media, retail & marketplace strategy, analytics & intelligence, SEO & CRO, and performance creative to drive growth across full-funnel experiences. Our approach is rooted in real data, strategic thinking, and an integrated lens that bridges audience insight, media planning, and commercial outcomes. At Acadia, we help clients make smarter investment decisions and out-flank their competition across channels and platforms. Enough about us, let’s get to the YOU: You are a senior integrated media strategist who is ready to step into broader ownership and leadership. You have strong hands-on experience building and delivering full-funnel media strategies and are comfortable operating with a high degree of autonomy—while still benefiting from guidance and partnership from a Media Director. You want to grow beyond execution and into true strategic ownership, but you still enjoy being close to the work. You are energized by solving complex planning challenges, collaborating with cross-functional teams, and helping clients make better media investment decisions. You see yourself as a strategist who: Owns integrated media strategy for one or more key client accounts or workstreams Plays a central role in shaping channel roles, audience strategy, and investment approach Is confident leading client conversations on media strategy and performance Enjoys mentoring planners and elevating the quality of work Can balance strategic thinking with practical execution considerations Communicates clearly, confidently, and thoughtfully with internal teams and clients You are proactive, organized, and curious—comfortable managing multiple priorities while continuing to deepen your strategic judgment.

Requirements

Ideal candidates have a minimum of 6-9+ years of integrated media planning experience at a media/advertising agency or similar environment.
Experience leading or co-leading media strategy for complex accounts
Strong working knowledge of cross-channel media, particularly video ecosystems
Experience working with measurement frameworks such as attribution and incrementality testing
Demonstrated ability to lead client conversations and mentor planners

Responsibilities

Media Strategy and Planning:
Lead integrated media strategy for assigned client accounts or major workstreams
Design full-funnel media programs aligned to client objectives, including:
Audience strategy using 1P, 2P, and 3P data
Channel roles and mix across CTV, OLV, linear TV, paid social, search, audio, display, and retail media
Budget allocation and investment rationale
Measurement and learning plans
Translate client goals into clear, actionable media strategies and recommendations
Partner closely with Media Directors to align strategy across the broader client portfolio
Collaborate with Paid Media, Analytics, Creative, and Strategy teams to ensure strong execution alignment
Client Leadership & Account Ownership
Serve as a primary day-to-day media strategy lead for assigned accounts or initiatives
Lead client discussions related to media strategy, performance, and optimization
Present plans, POVs, and results with clarity and confidence
Support client growth by identifying opportunities to expand or evolve media strategy
Escalate risks, challenges, or strategic questions appropriately
Measurement, Learning & Optimization
Partner with Analytics to define KPIs and success metrics by funnel stage
Interpret performance results from attribution, brand lift, incrementality tests, and MMM outputs
Use insights to refine strategy and inform future recommendations
Ensure optimization decisions are aligned with business objectives—not just platform efficiency
Team Leadership & Development
Mentor Senior Media Planners and Media Planners on assigned accounts
Provide guidance, feedback, and quality control on planning deliverables
Help junior team members build strategic thinking and planning skills
Support proactive workflows and strong internal collaboration
Media Research & Analysis
Use planning tools and research sources to inform media strategy and audience insights
Help translate data into meaningful strategic implications
Collaborate on advanced analyses related to channel effectiveness, testing, and media mix optimization
Encourage thoughtful use of data rather than reliance on “black box” outputs

Benefits

A work environment that enthusiastically encourages creativity, risk-taking, and growth.
Paid Holidays
Paid vacation and sick time
We are closed Christmas Eve through New Year's Day
Solid Health Benefits (medical, dental, and vision insurance)
401k Match
Equity for All Program
Opportunity for growth that is second to none in the industry
Flexible working hours
Paid time off
Floating holiday
And more….