Associate Director, Marketing and Communications - Science and Technology

New York UniversityNew York, NY
1d$105,000 - $125,000

About The Position

New York University (NYU) is seeking an experienced strategic and execution-oriented Associate Director of Marketing and Communications to develop and deliver comprehensive communication and marketing strategies in support of its rapidly expanding science and technology portfolio. Reporting directly to the Chief of Staff for the Executive Vice President for Global Science and Technology, this role plays a key part in strengthening NYU's reputation as a global leader in scientific research, technological innovation, and interdisciplinary collaboration. This position blends strategic planning with hands-on execution, requiring a communications professional who is equally comfortable setting direction and producing high-quality content. The role requires a deep understanding of the science and technology landscape, exceptional communication skills, and a proven track record of developing and implementing impactful marketing campaigns that deliver results.The Associate Director will be uniquely embedded within NYU Tandon’s Marketing and Communications team in Brooklyn, an environment with the depth of resources, experience, and expertise to support advanced communications for science and technology initiatives.In this role, the Associate Director will have direct access to Tandon’s established communications infrastructure and subject matter expertise in science and technology storytelling, while also maintaining strong ties and collaborative relationships with NYU’s central Public Relations, digital, and social media teams. Leveraging the combined strengths of both Tandon and central resources, the Associate Director will help to bridge, expand, and coordinate science and technology communications and marketing strategies across NYU’s schools and units, fostering collaboration and alignment across the University.

Requirements

  • Bachelor's Degree Marketing, Communications, Journalism, Public Relations, Science, Technology, or a related field.
  • 5+ years related experience in marketing and communications, or equivalent combination of education and experience.
  • Must include experience communicating complex scientific and technological topics to diverse audiences; experience with media relations (including proactive pitching and crisis communication); and a proven track record of developing and executing successful, integrated communication and marketing strategies.
  • Exceptional written and verbal communication skills.
  • Excellent interpersonal skills and the ability to build strong relationships with internal and external stakeholders.
  • Proficiency in digital marketing, social media management, and content management systems.
  • Strong strategic thinking, analytical, and problem-solving skills.
  • Demonstrated ability to work effectively in a fast-paced, complex, and highly collaborative environment.

Nice To Haves

  • Master's Degree in a related field
  • 5+ years related experience in marketing and communications with some leadership experience within a university, research institution, or a science/technology-focused organization.
  • Experience working in a global or international context.
  • Familiarity with the higher education landscape and academic research environment.

Responsibilities

  • Develop and deliver comprehensive communication and marketing strategies in support of the University's science and technology portfolio.
  • Collaborate with science and technology schools, initiatives and institute communications teams and leaders to create a cohesive narrative about NYU science and technology priorities and that demonstrates NYU's prowess in science and technology for a variety of audiences.
  • Work to elevate NYU's profile as a destination for cutting-edge research, innovation, and talent in science and technology.
  • Collaborate with central and school-based communications, media relations, and marketing teams to amplify news, press, and campaigns emerging from NYU’s science and technology schools, initiatives, and institutes.
  • Leverage NYU’s established digital and social media platforms to amplify science and technology initiatives across the University.
  • Proactively organize and foster effective internal communication within the science and technology community at NYU, ensuring faculty, researchers, and staff are informed and engaged with strategic priorities and achievements, and ensure transparency and coordination around promotional initiatives with marketing & communications representatives across schools.
  • Collaborate with event organizers to promote and publicize high-profile science and technology events, conferences, and symposia.
  • Manage budgets and establish and report on key performance indicators (KPIs).
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