About the position
At AstraZeneca we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We are focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring innovative ideas to life. Our ambition is to improve and save lives for the millions of people who are living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to 15 new life-changing medicines. The Associate Director will be responsible for driving a best in the industry launch for treatment resistant hypertension. You will work closely with the Marketing Director on the creative campaign development, execution and optimization. This role will be responsible for the development and implementation of customer experiences (both Consumer and HCP) as we prepare for the launch of a key CVRM asset. Core areas of focus include but are not limited to Consumer experiences, HCP experiences, HCP Promotional Education, Congresses and Field engagement. Matrix team leadership is also a key responsibility. In this role, you will work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels. Collaborate with other functional areas including but not limited to medical, sales, regulatory, compliance, and operations to ensure promotional planning is consistent with legal/regulatory compliance.
Responsibilities
- Support the development and execution of disease-state and brand core promotional materials for US HCP and patient brand promotion, driving innovation and implementing key marketing initiatives for launch
- Lead development and execution of integrated channel marketing and media plans
- Collaborate with Insights and Analytics and Market Research Teams to identify and drive actionable insights, define success metrics and analyze performance trends with a keen eye to optimization
- Support the build of a comprehensive disease-state awareness program messaging and materials to HCPs, patients, and providers executing within a strategic omnichannel approach
- Define and facilitate development of the brand’s post launch promotional plan and programs, and ensure execution pull through and consistency with brand strategy
- Partner with sales team to drive growth of in line business
- Responsible for handling multiple program budgets, timelines, processes, and procedures
- Manage partner agency relationships, workflow, and related expense budgets
Requirements
- Bachelor's Degree required; preferably in business, marketing or the sciences
- 5 years of Pharmaceutical or Healthcare industry, or relevant professional experience
- 3 years of Pharmaceutical Marketing or Promotions, or relevant commercial experience including Sales or Marketing, or Market Access
- Successful delivery of strategic and operational plans within a therapeutic or business area
- Demonstrated experience in working within cross-functional business units essential
- Proficient in financial analysis with the ability to assess and deliver results
- Strong presentation and negotiation skills
- Ability to successfully lead through ambiguity
- Successful experience leading change transformation
- Demonstrated learning agility
Nice-to-haves
- Advanced Degree in business, marketing, or the sciences
- Experience in product launch(es)
- Experience in Consumer and/or HCP Marketing
- Experience in Insight / Market Research
- Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
- Experience in management of digital customer experiences, websites and/or e-commerce platforms
- Experience related to therapeutic area (Cardiovascular Renal Metabolic)
