Associate Director, Marketing - Mass Appeal

About the position

Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. The Associate Director, Marketing for Mass Appeal is primarily responsible for marketing efforts for the music division and its artist roster, as well as assisting in marketing strategies for Mass Appeal across all of its divisions. This role will work closely with the VP of Marketing on creating strategies for music releases and for the overall Mass Appeal brand.

Responsibilities

• Work closely with artists and their representatives to define marketing objectives and oversee campaign execution.
• Identify KPIs for each project.
• Collaborate with and drive marketing efforts from all label teams including social, radio, press, commerce, production, A&R, and international efforts.
• Manage the conception, communication, and execution of marketing campaigns including but not limited to campaign rollout, audience growth, digital ads, OOH ads, radio, PR & more.
• Plan, and account for project and campaign marketing budgets, deliverables, and timelines with the VP of Marketing.
• Manage/update necessary marketing materials including artist decks, bio, video descriptions and more.
• Assist with the direction of creative assets and marketing collateral to ensure visual communication and brand standards are met.
• Handle campaign execution with a focus on domestic and international audience engagement and growth.
• Manage team shared drive to ensure all assets are uploaded in appropriate folders.
• Develop relationships and secure opportunities with marketing partners, agencies, and DSPs.
• Work alongside the Director of Label Production for the delivery of all assets to various distribution partners and be actively involved in sales pitches to DSP’s, while managing and adhering to delivery deadlines.
• Contribute digital strategies for the company, label and artist releases. Consult and provide promotional drivers, and marketing ideas when applicable.
• Secure cross promo opportunities for artists and label.
• Manage launch events.

Requirements

• 5+ years professional Marketing experience.
• Music industry experience with an emphasis in Marketing.
• Knowledge and experience in the ever-changing music industry.
• Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines.
• Management experience with internal and external stakeholders.
• Creativity and willingness to think outside the box.
• Self-directed and self-motivated.
• Ability to function under pressure and with little to no supervision.
• Comfortable working in ambiguous situations.
• Excellent communication skills (verbal and written).
• Ability to pivot and adapt quickly in a fast-paced environment.
• Strong teamwork skills and communication abilities with the ability to write and convey marketing plans/efforts to artist teams and senior executives.
• Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, and the ability to establish quick rapport.
• Microsoft Office proficiency (Word, PowerPoint, Excel, Outlook).
• Google Suites proficiency (Email, Calendar, Chat, G-drive, Google Meet).

Benefits

• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• Time off for a winter recess.