Associate Director, Marketing, Patient Engagement- Rare Disease
About The Position
The Associate Director, Marketing, Patient Engagement- Rare Disease - Patient/Consumer will be a critical role and visible leader within the North American Organization leading the overall Patient/Consumer strategies to find and activate patients, drive educational efforts and messaging for patients and families, and maximize appropriate patient adherence for the FA community. This position will focus on overall Patient Engagement strategies and initiatives but also requires the ability to collaborate and contribute to projects that focus on supporting the intersection between HCP, site of care team, patients and families, and key advocacy organizations. What You’ll Do · Strategic/Brand Planning: Lead, develop, and execute consumer strategic plan and drive continued growth in the FA community. Lead development of integrated marketing plan for patients partnering closely with key stakeholders in media, advanced analytics, and omnichannel · Campaign Development and Messaging: Translate deep patient/consumer insights into actionable and differentiated campaign and messages to find, activate, educate, and support FA patients and community. · Consumer Marketing Expertise: Serve as an internal center of excellence on consumer/patient marketing, and partner extensively with various internal functions (Patient Advocacy, Patient Services, Corporate Affairs, US Market Access, Global Brand Team) to ensure that the patient remains at the center our efforts. · Digital/Omni-channel/Social Media Expertise: FA is Rare Disease with a strong online community in social media and other platforms. This position will require expertise in these digital channels and a demonstrated ability to innovate and navigate execution within complex multidisciplinary teams. · Leading on Innovation: Identify and incorporate innovative patient engagement strategies, programs and tactics that leverage advancements in technology, media, and communications. · Collaborate with multiple functional groups across the organization, including but not limited to Field, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs. Who You Are You have a strong personal drive and proven record in fast-paced environment with demonstrated ability to problem solve and drive innovation. You have strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners. You love to innovate across all areas of patient engagement and experience strategies, programs, and tactics that leverage advancements in technology, media, and communications.
Requirements
- Bachelor’s Degree required, MBA preferred
- 7+ pharma or biotech commercial experience; minimum 5+ years of marketing or marketing adjacent experience.
- Strong digital and social media experience and expertise.
- Expertise in making key business choices and leading implementation across the matrix.
- Strong agency management capabilities.
- Acts as lead of key vendors, including assessments and RFP decisions.
Nice To Haves
- Rare Disease a plus
Responsibilities
- Lead, develop, and execute consumer strategic plan and drive continued growth in the FA community.
- Lead development of integrated marketing plan for patients partnering closely with key stakeholders in media, advanced analytics, and omnichannel
- Translate deep patient/consumer insights into actionable and differentiated campaign and messages to find, activate, educate, and support FA patients and community.
- Serve as an internal center of excellence on consumer/patient marketing, and partner extensively with various internal functions (Patient Advocacy, Patient Services, Corporate Affairs, US Market Access, Global Brand Team) to ensure that the patient remains at the center our efforts.
- Identify and incorporate innovative patient engagement strategies, programs and tactics that leverage advancements in technology, media, and communications.
- Collaborate with multiple functional groups across the organization, including but not limited to Field, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs.
Benefits
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
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What This Job Offers
Job Type
Full-time
Career Level
Director
