About the position
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
Responsibilities
- Lead and manage the overall measurement strategy for a book of high-priority clients, overseeing the execution of statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.
- Drive the implementation of advanced measurement methodologies and models, ensuring that insights are actionable and tied to client business goals.
- Work closely with senior leadership to develop and maintain long-term strategic relationships with clients, ensuring their satisfaction and success with Power Digital’s services.
- Lead cross-functional collaboration efforts across client-facing teams, creative departments, and analytics teams to implement holistic, data-driven marketing strategies.
- Leverage large datasets and sophisticated data tools (R, Python, SQL) to uncover and communicate meaningful performance insights and areas for optimization.
- Drive and communicate forecasts and performance outlooks to senior-level stakeholders, offering strategic advice and 'so what' insights for ongoing campaign optimization.
- Lead the team’s efforts in improving operational efficiency, continually refining the measurement and marketing science processes, and setting new benchmarks for client performance.
- Champion the use of AI and automation tools to improve deliverable efficiency, productivity, and measurement outcomes across client accounts.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field
- 8+ years of experience in marketing analytics and Measurement
- 3+ years of agency experience
- Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies
- Proficiency in R, Python, and SQL
- Experience with ETL tools, such as Funnel.io and Fivetran
- Strong understanding of full-funnel marketing strategies
- Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools
- Excellent communication and organizational skills to collaborate effectively across teams internally and externally
- Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team, 2-3 years of team management experience, ideally 2-3 direct reports
- Highly dependable individual who thrives in a fast-paced environment and is a self-starter
- Excellent problem solving, communication, and decision making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders
Nice-to-haves
- A creative, problem-solver mind with a foundation of hard data skills
- Advanced understanding of statistical concepts: advanced modeling, experiment design, customer analysis, limitations of statistics, etc.
- Experience using Data Science to guide marketing decisions
Benefits
- 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
