Associate Director, Marketing- US Oncology

About the position

The Associate Director, Iberdomide Marketing will play a critical role in supporting the execution and assisting in the development of brand strategies to drive the success of iberdomide, a top priority asset for BMS in multiple myeloma. This role primarily focuses on launch execution, including personal and non-personal tactics, media planning, targeting and involvement in launch strategy.

Responsibilities

• Assist in the development and execution of strategic marketing initiatives to maximize Iberdomide’s commercial success.
• Assist in the development of brand positioning, messaging, and customer segmentation tactics specifically for MF.
• Collaborate with cross-functional teams to ensure aligned and efficient execution of tactics aligned to strategy.
• Support the implementation of the go-to-market strategy for Iberdomide.
• Execute HCP engagement, market education initiatives, and sales force readiness activities.
• Coordinate closely with medical affairs and regulatory teams on scientific communications and thought leader engagement.
• Partner with market access teams to support reimbursement and payer strategies execution.
• Support market research and competitive analysis to inform executional tactics.
• Monitor and report on competitive threats within the MF treatment landscape.
• Leverage data analytics and customer insights to optimize executional efforts.
• Work closely with sales, market access, regulatory, and medical affairs teams to execute marketing initiatives.
• Develop and deliver targeted field materials, training programs, and digital marketing campaigns.
• Manage external partners, including agencies and vendors, ensuring high-quality execution of marketing programs.
• Track MF-specific key performance indicators (KPIs) and marketing effectiveness.
• Provide execution-focused analysis and recommendations to leadership.
• Manage project timelines, budgets, and resources for effective execution.

Requirements

• Bachelor’s degree in marketing, Business, Life Sciences, or related field (MBA preferred).
• Minimum 5 years of experience in pharmaceutical marketing, brand management, or product management, ideally in hematology, oncology, or rare disease.
• Proven experience supporting successful brands, ideally within hematology or rare disease indications.
• Strong analytical skills, with demonstrated ability to translate market insights into effective executional tactics.
• Excellent communication, organizational, and project management skills.

Nice-to-haves

• Knowledge of hematology, oncology, or rare disease pharmaceutical marketing.
• Experience executing digital marketing, omnichannel engagement, and customer-centric marketing strategies.
• Strong financial acumen, budget management, and forecasting skills.

Benefits

• Medical, pharmacy, dental and vision care.
• Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP).
• Financial well-being resources and a 401(K).
• Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support.
• Work-life programs including paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility.
• Parental, caregiver, bereavement, and military leave.
• Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources.
• Tuition reimbursement and a recognition program.