Associate Director, Media Buying & Planning (Paid Social)

About the position

The Associate Director, Media Buying & Planning is responsible for serving as the day to day leader inside our Media Department, mentoring and working closely with a unified media buying unit consisting of Media Analysts, Senior Media Analysts and Managers. You will be functioning as a trusted and respected leader within the organization and relied upon for high-level operations management, innovation, and client/partner relationships. You will report into a Director, Media, working closely with this individual, your buying teammates, as well as other core discipline team members (Data Analytics) as required to service your assigned clients' goals.

Responsibilities

• Regularly meet with direct reports setting daily expectations, to ensure they're tracking towards goals, providing strategic guidance, and running training sessions.
• Act as client lead maintaining client relationships, acting on executional or strategic needs, presenting media plans and campaign results etc.
• Ensure campaign performance is of the highest standard managing ongoing measurement against client KPI's, business objectives, and reporting on performance providing thought leadership on all media plans.
• Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
• Ensure strategy, approach and direction meets (or exceeds) client expectations for any given campaign or initiative striving to be proactive vs. reactive with your approach to their businesses.
• Oversee finance processes monthly reviewing budget reports, media authorizations, and billing.
• Partner with Director to deliver best-in-class media investment strategy and execution outputs, derived from industry insights and expertise.
• Communicate information internally and externally managing deliverables between client, account, and analysts.
• Establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
• Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
• Actively consider new opportunities for key client(s), proactively recommending new tactics, partners, etc.

Requirements

• A minimum 5 years of media buying experience working within paid social platforms.
• Experience working with Paid Search/Programmatic platforms is a plus.
• Experience with MOAT/IAS/Double Verify is a plus.
• Experience with Nielsen/Millward Brown/Oracle Measurement is a plus.
• Experience leading and managing growing teams with the ability to clearly communicate team priorities and unify the team members around a common goal.
• Strategic understanding of traditional, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities.
• Clear attention-to-detail and organizational excellence to ensure flawless delivery of planned strategies.
• Act as a role model and embody a true leadership mentality: People-first mentality, Inspire positivity and respect among employees, Ensure employees achieve attainable professional goals/hit demarcated growth.

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits