Associate Director, Media Excellence & Innovation

Johnson & Johnson Innovative Medicine•Horsham, PA

1d•Hybrid

About The Position

Johnson & Johnson is recruiting for an Associate Director, Media Excellence & Innovation in Horsham, PA. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine About MedTech Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech Purpose: You will join the Customer Engagement & Digital Transformation team as a critical partner to J&J Innovative Medicine US marketing teams. You will be accountable for leading the planning and implementation of all media and media partnerships in support of our US teams. In this critical role, you will be a digital media disrupter who pushes boundaries to optimize media planning, measurement, and optimization as well as optimizing the overall go-to-market media process. This role requires a blend of pharmaceutical media strategic thought leadership, cross-functional collaboration, and deep analytical acumen. The ideal candidate will bring a proven track record in healthcare media strategy, Omnichannel Marketing and orchestration, driving both DTC/Patient and HCP media strategies that meet brand and business objectives. This role includes accountability for media performance, the management of our Media AOR, and deep understanding of both TV and Digital Media for both HCP and Patients. You will act as a thought partner with both the US brand teams & media agency of records in developing, evolving and pulling through the media strategies and measurement integrated with the broader media plans. The role will require an in-depth understanding of core audiences, identifying, and implementing optimal approaches to measurement, and deep knowledge of both the HCP and Patient media landscape, social media - both traditional and emerging. Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way. This position will report to the Director, Media Excellence & Innovation.

Requirements

Education: B.S. required; MS/MBA/PhD preferred.
Required: Minimum of 8 years media healthcare experience (agency or client) with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech, or healthcare industries.
Deep knowledge of digital, media, marketing, customer engagement technology products
Ability to effectively work with a broad group of Cross-Functional stakeholders and external partners to ensure content, customer and digital/media approaches and processes align with organizational goals and industry best practices.
Pharmaceutical / Healthcare experience and working knowledge of regulatory environment and what challenges that environment poses to innovating in the media space is preferred.
Deep understanding of both HCP and DTC/patient media landscape, digital media, TV (Linear, Connected) channels and platforms, social media, SEO, omnichannel optimization/orchestration with other channels.
Proven experience leading integrated media campaigns with a heavy focus on digital healthcare channels (paid, owned, earned) and TV (Connected, Linear, etc.)
Strong command of media performance metrics and identity resolution tools, vendors (IQVIA, Crossix, Nielsen).
Excellent communication skills, with the ability to influence at all levels of the organization, ability to translate complex information into simple plans.
Strong ability to drive insights from measurement tracking to drive action that increases brand impact.
Experienced leader of cross-functional teams, and in being a member of a cross-functional team.
Strong relationship management and agency leadership experience
Balance of creative and analytical thinking to drive measurable impact
Demonstrated ability to influence in a large and matrixed organization required
Experience to develop, communicate, advocate and execute a strategy required
Proven experience in prioritizing and managing a complicated portfolio of projects required
Proven success in working in a matrixed organization with strong collaboration and influence skills.
Demonstrated experience and strength in communications (e.g., written recommendations and live presentation) and influence, and the ability to build strong, trust-based relationships with peers and broad stakeholders.
Accountable individual, who takes initiative in setting and implementing goals, meeting deadlines, making decisions, recommending improvements, and holding self and team members accountable to deliver goals and objectives.

Nice To Haves

MS/MBA/PhD preferred.
Pharmaceutical / Healthcare experience and working knowledge of regulatory environment and what challenges that environment poses to innovating in the media space is preferred.
Knowledge of emerging media platforms and content formats (e.g., retail, influencer, shoppable, gaming)

Responsibilities

Strategic Leadership Lead the development and execution of integrated media strategies (TV & Digital) across both DTC/Patient and HCP audiences, supporting brand objectives.
Serve as the media thought leader across the organization, educating stakeholders on evolving platforms, performance metrics, and innovative strategies.
Lead with Media Agency the translation of business goals into high-impact media strategies, optimizing Rx lift.
Ensure media plans fully integrate as part of a greater brand go-to-market approach.
Keep abreast with the latest media trends, technologies, and best practices to ensure media efforts remain innovative and effective.
Be the point person with Privacy ensuring all media strategies and data usage comply with relevant regulations
Media Planning & Buying Oversight Partner closely with brand teams to understand brand strategies and ensure seamless execution according to media briefs and plans.
Oversee media agency partners in the development, execution, and optimization of media plans across all digital channels (e.g., programmatic, social, paid and organic search).
Ensure integration of paid, owned and earned channels.
Guide channel mix and investment decisions based on audience insights, ROI modeling, and brand priorities.
Ensure all media activities are compliant with regulatory and legal guidelines for pharmaceutical marketing.
Be the SEO expert while collaborating with functional partners e.g., web, content optimizing organic search.
Analytics & Technical Expertise Pull through use of media KPIs aligned to business goals and co-lead measurement frameworks for performance reporting.
Leverage media performance analytics to drive data-informed optimization decisions, ensuring campaigns maximize ROI and meet brand objectives.
Translate data into actionable insights, and optimizing campaigns for maximum impact and ROI Interpret media data to identify trends, uncover insights, and drive continuous optimization.
Media Partner Governance & Stakeholder Management Own accountability for media performance, ensuring investments deliver optimal impact by continuously refining strategies and execution for maximum effectiveness.
Further expand the internal J&J knowledge and capacity to use novel media approaches; embed and influence approaches with internal teams and share best practices across TAs.
Work with agility - improve media processes, ways of working both internally and externally, work smarter and more efficiently.
Leadership of media agency team to ensure the highest delivery of media performance and activation