Associate Director, Paid Social

IPG Mediabrands•New York, NY

About The Position

KINESSO is the technology-driven performance marketing agency that provides actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. Position Summary Who you are: A paid social expert, you love developing innovative campaigns that challenge the digital norms and deliver outstanding results for your clients. You stay on top of the latest industry trends and enjoy bringing fresh ideas to your media plans and cross-discipline communications planning. You’re comfortable managing client relationships and thrive leading world-class social programs. As a natural mentor, you enjoy developing strong cross-functional teams, nurturing your staff so they reach their full potential.

Requirements

Substantial experience in account management, planning, and/or performance media experience
Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
Extensive experience writing and presenting relevant information
Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
Demonstrated ability to grow junior talent and help develop team skills / careers
Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams

Nice To Haves

Agency experience preferred

Responsibilities

Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team
Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives
Become an expert in the client’s business and builds trusted partnerships with all levels of clients
Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
Oversee Asana for task management and team collaboration
Key participant in strategic media planning and execution
Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social
Recognize and act on opportunities to grow business
Develop, document, and implement Paid social media best practices within client accounts
Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

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