Associate Director, Patient and APP Marketing – CELMoDs

About the position

We are seeking an experienced marketer to support the development of the patient and APP strategy and tactics for the CELMoDs portfolio in multiple myeloma. This includes leading patient- and APP-focused work initiatives in market research, patient insight development, messaging, promotional asset development, and media management, considering all current and future indications for two products: iberdomide and mezigdomide. This role offers the opportunity to shape the future of oncology patient marketing and APP engagement for the CELMoDs portfolio, directly impacting patient outcomes and advancing our mission to improve the lives of those affected by multiple myeloma.

Responsibilities

• Play an active role in creating and executing the vision and strategy for patient- and APP-focused initiatives across the CELMoDs portfolio.
• Assist with many aspects of consumer-related activities, including message development and campaign creation, marketing plan development and business/channel analytics.
• Develop comprehensive APP plan, including personal and NPP engagement and partnering closely with CNCs to create engaging and educational resources.
• Oversee successful and timely execution of plans and tactics.
• Demonstrate strong financial stewardship over budget across all budget management tools.
• Work across a wide array of matrix partners, including asset-specific leaders in marketing, medical, AI&A, omnichannel strategy, sales as well as medical, legal and promotional compliance team to develop and execute high-impact marketing materials.
• Build a strong relationship with other US Oncology Patient Marketing leads across other products/tumors, Advocacy and Corporate Communications to develop appropriate programs/projects that support the strategy.
• Manage multiple agency teams and foster a collaborative and successful partnership.
• Ensure all aspects of our business follow BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Requirements

• BA degree or equivalent is required; MBA or other advanced degree is preferred.
• 5-7 years of relevant marketing/brand management experience or equivalent (oncology experience helpful but not required; multiple myeloma experience a plus).
• US Market launch experience helpful but not required.
• Strong written and verbal communication skills.
• Strong organization and prioritization skills.
• Experience in managing external resources, including advertising and media agencies.
• Experience in conducting primary and secondary market research with demonstrated ability to derive key market insights.
• Experience in leading multi-functional teams to accomplish specific objectives and goals.

Benefits

• Medical, pharmacy, dental and vision care.
• Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP).
• Financial well-being resources and a 401(K).
• Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support.
• Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility.
• Parental, caregiver, bereavement, and military leave.
• Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources.
• Other perks like tuition reimbursement and a recognition program.