Associate Director, Product Marketing (Console)

Razer Inc.-posted 12 days ago
$113,249 - $188,748/Yr
Full-time • Mid Level
Irvine, CA
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Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

  • Develop and implement comprehensive marketing plans for new products or services launches, including market research, positioning, messaging, campaign strategy, creative development, and execution.
  • Manage marketing budgets for product categories, ensuring efficient use of resources and alignment with overall business objectives to drive revenue and market share.
  • Collaborate with cross-functional teams, including product development, sales, and global marketing, to ensure consistent messaging and positioning of products or services in the market.
  • Conduct competitive analysis to identify trends, opportunities, and threats in the market and develop marketing strategies to address them.
  • Stay up-to-date on industry trends and best practices in marketing and communicate these insights to senior management.
  • Drive thought leadership initiatives to build brand recognition and credibility among key audiences.
  • Measure and analyze marketing performance using data analytics tools and techniques.
  • Identify areas for process improvement and lead efforts to streamline marketing operations.
  • Support customer events, trade shows, and other activities to showcase products or services and connect with customers.
  • Provide guidance and mentorship to junior marketing professionals.
  • Other duties as assigned.
  • Proven experience in B2C product marketing, preferably in consumer electronics or other consumer hardline companies.
  • Strong understanding of product marketing principles, methods, and strategies.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to think strategically and analytically, with a focus on achieving business goals.
  • Experience managing complex worldwide marketing programs and working within budget constraints.
  • Proficiency in project management methodologies and tools.
  • Solid knowledge of digital marketing channels and tactics.
  • Demonstrated success in building successful go-to-market strategies.
  • Knowledge of market research techniques and tools.
  • MBA preferred.
  • Great Place to Work® certified in both United States and Singapore.
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