About the position
As the Regional Marketing Leader (ADRML) for Lung in Florida, you will leverage your clinical knowledge and experience in order to make a meaningful impact on patient care with a global pharmaceutical company. The RML develops and implements Regional Marketing Plans with guidance and direction from the Leader of the RML team that align with the strategic imperatives of the brand strategy plans to influence and shape local brand commercial success. The RML coordinates with Oncology Business Managers and National Oncology Account Directors to inform geography strategic planning by being the connection between the headquarters marketing team and the needs at the geography. The ADRML generates timely and actionable on-label customer insights that inform real-time commercialization approach and strategic insights with appropriate data to inform annual brand planning at the regional level. The role develops tailored initiatives that optimally educate given the unique local market opportunities consistent with the regional business plan and with local ESE advocacy. This role will identify and engage with regional customers and integrate their input to build market leadership and achieve commercial objectives. Ensures ethical business decisions and actions are consistently demonstrated. The RML role works closely with the Leader of the RML team for the development of marketing strategies and is coached to deliver regional marketing plans that align. Reporting to the Head of Regional Marketing.
Responsibilities
- Develop and implement Regional Marketing Plans that align with brand strategy plan strategic imperatives and that influence and shape local brand support.
- Utilize compliant input from external thought leaders to help build market leadership and achieve commercial objectives.
- Identify and effectively engage a core group of 35-50 National and Regional ESEs, utilizing advanced scientific, communication, and business skills that lead to advocacy of the brand.
- Generate timely and actionable customer insights that inform Brand strategic decision-making and other important medical and marketing adjustments through interactions (1:1s, congresses, consultancies, and advisory board meetings).
- Compliantly manage multiple program budgets, timelines, processes, and procedures.
- Collaborate with field sales leadership and ADs and Brand Teams to develop and execute local regional strategies and tactics based on local market opportunities.
- Conduct some work during evenings and weekends.
- Travel up to 50% monthly, including overnight travel to Hawaii & Overseas.
Requirements
- Bachelor's Degree.
- 3 years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales management, strategic planning.
- 3 years of Oncology marketing and/or sales experience.
- Documented success in partnership-building with industry thought leaders.
Nice-to-haves
- Advanced Degree (MS, MBA, or PhD).
- 10 years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales management, strategic planning.
- 5 years of Oncology marketing or sales experience.
- Extensive, documented thought leader/key opinion leader (KOL) management.
Benefits
- Inclusive and equitable environment.
- Commitment to lifelong learning, growth, and development.
- Empowerment to push the boundaries of science.
- Focus on people and creating a great workplace.
