Associate, Lifecycle Marketing, Liberty Street, New York, NY

About the position

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.

Responsibilities

• Use data analytics and customer behavior insights to identify customer needs at various stages of the lifecycle and develop targeted comms strategies tailored by segment.
• Design and create visualizations of customer comms journeys to map out how comms will reach customers with the right messaging at various touchpoints.
• Design and execute personalized comms plans for each customer segment via various digital channels, including email, SMS, push and in-app messages.
• Design onboarding journeys that provide a seamless customer experience ensuring that customers understand the value of their product and encourages early engagement.
• Using customer analytics to develop retention strategies aimed at reducing churn and deepening customer engagement.
• Working with the data and analytics teams to measure campaign effectiveness and track KPIs (ie. Acquisition targets, customer lifetime value etc) to identify areas of improvement and make data-driven decisions.
• Create a comprehensive test-learn-optimize roadmap for the CRM channels.
• Partner closely with other channel owners in the CRM team to assess cohesive communication strategy across outbound and inbound channels.
• Work with agency to create best in class creative.
• Understand the MarTech stack and how to optimize usage of the various tools to create best in class campaigns.

Requirements

• Bachelor's Degree or equivalent work experience: Business, Finance, Marketing, Analytics or equivalent field.
• 5+ Years Related work experience.

Nice-to-haves

• Demonstrated thought leadership in the customer marketing and/or retention marketing functions.
• Track record of driving customer engagement and lifetime value with measurable results in financial services, FinTech or related industries.
• An audience first, results-driven mindset.
• Domain expertise and hands-on experience in various customer marketing channels, especially in email, SMS, push notification, mobile in-app modals, etc.
• Strong understanding of various CRM tools (e.g. Adobe Campaign Manager, SFMC, Braze, etc.).
• Strong analytical skills, proficiency in SQL and Tableau or similar analytics tools to analyze campaign results.
• Experiences in statistical testing and hands-on experience leading a/b and/or multivariate test and learn agendas.
• Strong project management skills.
• Excellent relationship management skills.
• Strategic and tactical thinker.
• Familiarity with consumer finance products is a plus.
• Strong verbal and written communication skills.

Benefits

• Base Pay Range Minimum: $75,000.00 USD
• Base Pay Range Maximum: $130,000.00 USD