Associate Manager, Performance Marketing & Commerce
About The Position
We are seeking an Associate Manager, Performance Marketing & Commerce to support the development and execution of integrated commerce media and performance marketing strategies across Haleon’s portfolio of brands. This role blends hands-on paid media activation with creative and performance optimization, helping drive eCommerce sales and growth, improve marketing effectiveness, and scale learnings across brands. You will partner closely with Brand, Media, Creative, Analytics, Sales, and agency teams, acting as a key liaison of retail media capabilities, creative optimization learnings and best practices, to deliver high-performing digital commerce campaigns, lead testing and learning agendas, and translate performance data into actionable insights. This is an ideal opportunity for an early-career marketing leader with experience across commerce media and performance marketing who is ready to deepen both skillsets in a high-impact role. This is a full-time, flexible hybrid position requiring 3 days per week in-office, reporting to Haleon’s Warren, NJ office.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
- 3–5 years of experience in paid media, commerce media, and/or performance marketing (agency or client side).
- Hands-on experience with retail media platforms, especially Amazon Advertising and Walmart Connect a must; Roundel (Target), Wags (Walgreens), Instacart, etc. experience a plus.
- Experience developing and optimizing digital marketing campaigns.
- Strong analytical skills with experience interpreting performance data.
- Ability to manage multiple projects in a fast-paced, matrixed environment.
- Strong communication, collaboration, and problem-solving skills.
- Experience working with media and creative agencies.
Nice To Haves
- Experience supporting creative testing frameworks and learning agendas.
- Familiarity with Amazon Marketing Cloud, Luminate, or similar analytics platforms.
- Interest in emerging media, AI-driven creative tools and marketing technology.
Responsibilities
- Execute digital commerce strategy, driving both eCommerce sales and shopping role of broader commerce media’s influence on brand building and overall sales.
- Support planning, execution, and optimization of paid media across major retail media networks (Amazon, Walmart, Target, Kroger, and others).
- Manage day-to-day activation of search, display, and online video campaigns in partnership with agency teams.
- Monitor campaign performance and recommend optimizations to improve efficiency and scale, including contributing to keyword strategy, bidding, targeting and creative testing to improve ROI.
- Leverage retail media analytics tools (e.g., Amazon Marketing Cloud, Luminate) to develop reports that inform strategy and measurement.
- Partner with Shopper, Brand and Media Managers on collaborative retail media planning.
- Support agency management and joint business partnerships with key retail partners.
- Support development and execution of testing sprints, personalization campaigns and learning agendas across paid media channels.
- Partner with Media, Brand and Analytics teams, including agency partners, to optimize messaging, creative formats and target audiences.
- Analyze creative, channel and audience performance to identify opportunities for improvement.
- Support deployment of personalization frameworks (e.g., dynamic creative optimization, modular content) to tailor messaging by audience, mindset, or context.
- Translate and scale creative performance results into clear, actionable recommendations for Brand teams.
- Share best practices and learnings across Brands and Category teams.
Benefits
- Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.
- This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.
- On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.
- We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
