Associate Manager, PR

Gap Inc.

148d

About The Position

In this role, you will work in an energizing, fast paced environment focused on all public relations endeavors. You will be an ambassador for our brands, driving press & brand awareness across all media channels. You will be responsible for creating impactful PR campaigns & influencing editorial coverage. You should have outstanding organizational skills with superior written and verbal communication.

Requirements

• Personality and composure to work with senior executives and major media outlets.
• Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule.
• Ability to determine solutions independently, think creatively, and implement rapidly.
• Understanding of how brand engagement fits into the larger picture of marketing.
• Voracious consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three.
• Probe beyond the stated situation, identifies underlying issues and considers possible alternatives.

Responsibilities

• Develop and manage all aspects of PR, including fashion and brand media outreach (national and regional), media and customer events as it relates to product and fashion press and brand sponsorships.
• Author press releases, talking points, Q&As, and other written materials to manage communication and increase awareness of the brand.
• Establish and maintain key relationships with editors, influencers, and key social channels to have continual messaging on the brand and product newness through show rooms and consistent outreach.
• Adapt team priorities to respond to customer and business partner needs.
• Provide front line supervision to an operational, service or administrative team.

What This Job Offers

• Number of Employees: 5,001-10,000 employees