Associate Manager, Toy Marketing - Hot Wheels Monster Truck

Mattel•El Segundo, CA

13h•$110,000 - $125,000

About The Position

The Associate Manager, Toy Marketing will support the Hot Wheels Monster Truck team in delivering product and brand strategies that drive portfolio growth. Working alongside the Sr Manager, Toy Marketing and working closely with colleagues across the company, this person will primarily focus on product development, business strategy, and marketing asset creation.

Requirements

2+ years relevant work experience with MBA or 5+ years without MBA
Experience with company/product/marketing that is rooted in consumer trends
Innovative thinker- can think outside the box
Passionate about making a difference and cares about the global impact of their work
Thorough understanding of marketing mix and KPIs
Experience analyzing data and managing financials
Ability to synthesize data and pull insights to create recommendations
Strong skills presenting in front of large groups and a senior level audience
Highly organized, independent and detail oriented with strong follow up skills
Strong time management, planning and project execution skills
Excellent written and verbal communication skills
Strong interpersonal skills with the ability to build solid collaborative relationships
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Nice To Haves

MBA preferred but not necessary with the right experience

Responsibilities

Work in collaboration with the Sr Marketing Manager to manage the product portfolio, developing business strategies, objectives and insights and managing the P&L.
Work closely with cross-functional partners (Design, Packaging, Product Development, etc.) to help develop the product line, focusing on proper Mix Management techniques throughout the portfolio, and ensuring alignment at all key milestones.
Own the day-to-day management of the product segment and act as point of contact for brand inquiries and dissemination of brand information.
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
Communicate regularly with regional teams and lines of business to ensure needs are being met.
Present regularly with confidence in front of large groups to drive brand strategy and products.
Monitor key trends, brands and competitors’ performance in all markets.
Lead global business reporting and analysis.
Work alongside the brand marketing team to contribute to the planning and execution of global brand building activities, development of global marketing tools and development of content with internal and external groups, all through a product-focused lens.
Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world.