Associate Manager, US Performance & Insights
About The Position
Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. Job Overview: Wasserman is looking for an Associate Manager, Performance & Insights to serve as a key contributor on the US Brands & Properties Projects team. This role will support the development of strategic plans and partnership solutions across multiple Wasserman clients inside the Projects team Performance and Insights group. The candidate should be analytically minded and a structured thinker who can creatively solve client challenges across ranging client needs in sports and entertainment (i.e. culinary, fashion, film, music, etc.) partnerships. The ideal candidate is comfortable working in a dynamic environment that requires them to toggle between various partnership capabilities/ expertise as they support a rotating roster of brand and property clients and manage a team.
Requirements
- Minimum of a Bachelor's Degree
- Experience translating quantitative and qualitative data into actionable insights and recommendations to tell a compelling story
- Proficient in Microsoft Suite, with advanced skills particularly required for PowerPoint and Excel
- Innate curiosity, creativity, and big picture mindset
- Well-developed analytical and problem-solving skills
- Ability to multi-task and self-manage to meet deadlines and handle competing priorities
Nice To Haves
- Experience in the sport, entertainment, or sponsorship sector considered an asset
Responsibilities
- Assist in the day-to-day execution of multiple brands & properties projects
- Support project management efforts, determining critical milestones, and reporting progress in a timely manner
- Monitor media, trends, and the changing sports/ entertainment landscape to keep internal team and clients abreast of key industry developments
- Research and synthesize significant amounts of information, conduct analyses, and build design-forward presentations (e.g. strategic plans, market landscapes, partnership point of view reports, etc.)
- Learn and utilize proprietary sponsorship measurement models with assistance from team members to inform ROI for clients including consumer and fan intelligence partnerships
- Learn and utilize proprietary sponsorship measurement models with assistance from team members to inform ROI for clients including consumer and fan intelligence, partnership impact, and brand exposure tracking
- Draft and program custom surveys and analyze data for brand health and impact studies to determine effectiveness of sponsorships
- Leverage social listening and other research to understand consumer attitudes and behaviors in order to shape brand/partnership strategy
- Utilize multiple content sources to identify relevant exposures of branding (i.e. signage) for value analysis, work with external vendors to manage analysis of branded exposures in an effort to understand exposure frequency, quality and other key factors to determine value
- Develop influential storylines, POV's, and reporting tools, blending various capabilities to deliver actionable insights
- Guide interns on assignments
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
