Associate Marketing Consultant

About the position

The Marketing Solutions department at LPL Financial is seeking a marketing associate with a digital marketing background. In this position, you will be assisting marketing consultants who are the marketing strategies for several LPL advisors. You will combine your knowledge of website management, social media, and email marketing with your business acumen to drive the marketing strategy and execution for several advisors’ practices. You will execute the marketing consultant’s digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, websites, and more.

Responsibilities

• Report to the marketing manager.
• Work closely with multiple marketing consultants.
• Execute a digital marketing strategy for several LPL advisors.
• Schedule content to be distributed by social media, email, and blog.
• Make updates to an advisor’s website.
• Collaborate with compliance to ensure content, brand, and messaging are approved.
• Implement lead generation and niche prospecting process and workflow for implementation in the advisor’s practice to drive business growth for advisors and LPL Financial.
• Collaborate with the advisor’s office staff to ensure cohesive messaging and communications.
• Exhibit strategic agility when adopting and implementing LPL’s current tools and technology.
• Provide feedback and enhancements from the advisors.
• Actively participate in LPL’s culture and drive our mission and values.

Requirements

• 1-3 years’ experience.
• Solid knowledge of inbound marketing tools and web management.
• Familiarity with organic and inorganic marketing growth principles, including PPC, SEO & SEM.
• Working knowledge of web design principles, best practices, and content management platforms.
• Good understanding of digital marketing tools such as Google Analytics, Google Adwords, & email marketing platforms.

Nice-to-haves

• Bachelor’s degree in marketing, communication, or a related field.
• CRM experience preferred but not required.
• Financial services experience preferred but not required.

Benefits

• 401K matching
• health benefits
• employee stock options
• paid time off
• volunteer time off