Associate Marketing Manager (Brand Marketing) - American Girl

About the position

The Associate Manager, Global Brand Marketing will be working on the Global Marketing Team to assist with setting the global brand strategy and developing marketing plans for regional teams to execute in market. The Associate Marketing Manager will be a pivotal member who will provide strategic thinking and drive key planning and activations across a variety of platforms and initiatives.

Responsibilities

• Support brand growth & relevance for the American Girl brand
• Craft compelling narratives that deepen brand connection and drive engagement across diverse channels and formats
• Introduce and present new campaigns, strategies and/or research findings
• Ensure all brand marketing projects are supported by business strategy, objectives and insights
• Synthesize multiple data points and needs from various teams to create strategic POV/narrative
• Translate consumer and business insights into strategic, clear marketing briefs
• Work closely with cross-functional partners throughout the global marketing plan development and launch process
• Own brand asset development including briefing to brand creative partners and managing asset tracker
• Work closely with content & global publishing teams to bring compelling & purpose-driven books to market
• Support key franchise initiatives across content, gaming, consumer products & live events
• Manage the overarching marketing calendar to drive alignment across global markets
• Complete consumer and competitive research projects and provide recommendations
• Collaborate with global subsidiaries to address global needs and market feedback
• Act as point of contact for brand inquiries and dissemination of brand information and assets

Requirements

• 5+ years (2 years with MBA) experience in brand marketing, franchise management/marketing, content marketing, or purpose-driven strategy/marketing
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

Nice-to-haves

• Comfortable working in a demanding, challenging, and dynamic environment
• Ability to embrace ambiguity and change while focusing on solutions

Benefits

• Competitive total pay programs
• Comprehensive benefits
• Resources to help empower a culture where every employee can reach their full potential