About the position
Peet's Coffee, a renowned and premium coffee roaster, is dedicated to sourcing the finest beans and crafting exceptional coffee experiences for our customers. With a rich heritage dating back to 1966, Peet's Coffee is committed to delivering unparalleled coffee and tea products, and we're looking for a Digital Content Manager to join our dynamic marketing team. We're seeking an Associate Marketing Manager, CRM & Lifecycle to own execution for our Peetnik Rewards loyalty program. You'll design, build, and optimize batch campaigns and automated lifecycle journeys across email, push, SMS, and in-app-partnering with design, product, retail operations, and other marketers to drive adoption, engagement, and retention. This is a full-time, exempt level role.
Responsibilities
- Develop & execute end-to-end CRM & lifecycle programs (batch and automated) across adoption, retention and winback, translating business goals into clear KPIs to measure outcomes.
- Own the lifecycle & CRM calendar, balancing strategic vision (segmentation, messaging, offers, cadence) with flawless execution.
- Develop creative briefs for campaigns, partnering with the design team to ensure creatives meet campaign goals.
- Segment & personalize communications-analyze member behavior to build targeted audiences, tailor messages and offers, and continuously test (A/B and multivariate).
- Leverage data & reporting-define KPIs, build dashboards, mine campaign performance for insights, and deliver regular, actionable reviews that inform optimization.
- Partner cross-functionally with design, product, data insights, retail operations, and customer service to align on objectives, creative assets, and technical requirements.
- Drive simultaneous projects-manage timelines, reviews, and delivery for multiple campaigns without dropping the ball.
- Communicate clearly-present strategies, results, and recommendations in writing and in person, building credibility and buy-in across marketing and retail.
- Iterate rapidly-test boldly, learn quickly, and apply process improvements to maximize member value.
- Drive multiple campaigns in parallel-managing timelines, stakeholder reviews, and delivery.
Requirements
- Bachelor's degree
- 3+ years CRM, lifecycle, or retention marketing experience
- Hands-on with a modern CRM platform (e.g. Iterable, Salesforce Marketing Cloud, Klaviyo)
- Proven track record with A/B (and ideally multivariate) testing and performance analysis
- Strong Excel/SQL skills or comfort with reporting and analytics tools (Looker, Tableau, etc.)
- Exceptional written and verbal communication
- Self-starter attitude and passion for continuous optimization
Nice-to-haves
- Prior experience with loyalty programs
Benefits
- Comprehensive health, dental and vision plans
- Superior 401(k) plan
- Various paid time off programs
- Employee discount/perks
- Life insurance
- Disability insurance
- Flexible spending accounts
- Employee referral bonus program
