About the position
We are currently seeking an Associate Marketing Manager I, East/Southeast Region, to join our Field Marketing Team. Our dynamic team collaborates cross-functionally to support the Marketing and Sales teams through strategic regional marketing plans, campaigns, and field events. The Associate Marketing Manager I, East/Southeast Region, will lead the planning and execution of marketing strategies tailored to the unique needs of their assigned region. As part of our Field Marketing Team, you will drive regional growth strategies that align with our national Go-to-Market goals, working cross-functionally with sales and product teams to ensure our solutions reach and support educators effectively, maximizing both client impact and business growth. Acting as a local market expert, this role involves staying informed about relevant trends, legislation, grant and funding opportunities to align campaigns with regional priorities. Collaborating closely with sales teams, the manager will identify key opportunities and risks, develop impactful marketing campaigns targeting diverse customer groups, discover and execute on grant funding opportunities, and support sales consultants through tailored training and resources. The role also includes tracking campaign performance, evaluating results, and making data-driven improvements to maximize impact.
Responsibilities
- Launch three grant campaigns per sales region within the first six months, generating a $1.5M in funding opportunities per territory ($6M nationally) by EOY.
- Develop and execute localized campaigns that achieve a 15% increase in qualified leads, increase the number of district customers and market penetration for your assigned territory by 10% YOY by end of year.
- Fully implement project management software (Monday.com) within the first 30 days, ensuring 100% of campaigns are tracked using Gantt charts and workflows.
- Provide onboarding sales rep kits and continuous training for Educational Sales Consultants on territorial, industry, grants/funding, and product-specific topics, achieving a 90% satisfaction rate in feedback surveys.
- Collect and analyze regional data on a weekly, monthly, and quarterly basis. Deliver monthly and quarterly reports on regional territory performance in the areas of opportunities, sales metrics, and penetration, demonstrating actionable insights.
Requirements
- Bachelor's degree in marketing, or relevant area.
- 3+ years in regional or territory-based marketing with proven success in developing and implementing strategic plans and leveraging grants to drive marketing initiatives and program adoption.
- Strong ability to analyze data, identify trends, and translate insights into actionable strategies.
- Demonstrated success working cross-functionally with sales teams and other stakeholders to achieve shared goals.
- Expertise in developing targeted campaigns and solutions tailored to specific markets or regions.
- Skilled in Microsoft Office Suite, Canva, SharePoint, MDR/GovSpend, and CRM platforms (e.g., Microsoft D365).
- Focused on delivering measurable outcomes, with excellent organizational and project management skills to handle multiple priorities.
Benefits
- Profit sharing bonus potential
- 401k matching
- Competitive benefits package
- Supportive culture
- Variety of training and development opportunities
