About the position
Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business. Virbac is seeking a dynamic Associate Marketing Manager to join its growing marketing team. In this role, the Associate Marketing Manager will contribute to the success of Virbac by managing and implementing the marketing plans for the Veterinary, Retail, and E-commerce channels in the United States.
Responsibilities
- Manage and support the implementation of marketing plans for the veterinary, retail, and e-commerce channels and evaluate results.
- Coordinate with the marketing to ensure consistency with the product line strategy.
- Conduct market and channel assessments to prioritize and drive category growth and channel expansion.
- Keep the team updated on any alterations and provide updates at regular marketing and brand meetings.
- Assist in launching new products across the different distribution channels.
- Collaborate with internal and external graphic resources to develop marketing materials (Brochures, Sell sheets, Digital & Print Ads.) for different target audiences/channels.
- Synthesize, frame, and present information to all relevant stakeholders to gain alignment on product strategies and associated marketing plans.
- Assist with the creation and optimization of eCommerce content listing.
- Manage selling materials accessibility (EVA and B2B website) and material inventory levels.
- Serve as lead for exhibiting at all major U.S. veterinary trade shows/events and as key contact for conference personnel.
- Coordinate and support the head of marketing and marketing brand team in organizing annual/bi-annual sales meeting(s).
- Manage Virbac-hosted webinars, including the development of support materials (pre/post), scheduling the event(s), liaising with different associations for promotional support, providing backend hosting of the event, coordinating post-event metrics (internally).
- Manage the development and implementation of internal business tools, e.g., product reports, competitor pricing, order forms, etc.
- Manage the different trade offers and programs to increase sales of targeted products (e.g., Loyalty Programs and quarterly trade offers).
- Manage selling program results, including using Campaigns (in SalesForce) to assist with running metrics post-program.
- Update the different categories Websites on an ongoing basis (product information, educational articles, promotional activities).
- Collaborate with the Digital and marketing brand team to execute on plans for email marketing and other digital activities included in the marketing plans, including Vetcove activities and online retail related activities.
- Coordinate with the advertising agency to develop digital materials (eblasts, advertising, and social media) in the marketing plan.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or similar fields required; MBA preferred.
- Minimum of 2 years of marketing or brand management experience domestically or internationally.
- Progression of successful accomplishments that include experience with consumer insights, category analytics, product development, and packaging.
- Strong business acumen with the ability to comprehend the business implications of decisions and display orientation toward maximizing profitability.
- Excellent brand management skills, including strong attention to detail and the ability to lead cross-functional teams and meet project deadlines.
- Strong written and verbal communication skills, along with the ability to listen and understand different perspectives to gain alignment and buy in.
- Demonstrated capability to lead projects, working across departments to deliver on milestones and deadlines. Ability to multitask and flexibility to adapt to changing priorities.
- Pet Rx and OTC category experience is a plus.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint), Google Suite.
