Associate Marketing Manager

Varsity Brands

6d•Onsite

About The Position

BSN SPORTS is seeking a detail-oriented, collaborative Associate Campaign Marketing Manager to support the development and execution of marketing campaigns for Sideline, our direct-to-consumer spirit wear division and assist on relevant My Team Shop marketing campaigns. Sideline delivers apparel and fan gear for students, parents, and supporters, and this role plays a key part in bringing product stories, seasonal initiatives, and brand moments to life across digital channels. This role partners closely with cross-functional teams—including Creative, Copy, Merchandising, Channel Owners, and Analytics—to develop clear creative briefs, manage campaign workflows, and support the execution of omnichannel, conversion-driven campaigns. With an ownership mindset, you’ll help build and evolve a comprehensive content playbook that supports both brand and performance goals. Success in this role requires strong organization, clear communication, creative judgment, and comfort operating in a fast-moving, highly collaborative environment.

Requirements

Consumer-first mindset with a focus on customer experience and measurable outcomes
Proactive, adaptable working style with the ability to manage both planned initiatives and urgent needs
Familiarity with paid and organic digital channels and omnichannel campaign execution
Strong project management skills with high attention to detail
Clear written and verbal communication skills for cross-functional collaboration
Proven ability to work effectively with Creative, Copy, Merchandising, and Digital teams
Understanding of messaging hierarchy and its impact on marketing KPIs
Knowledge of visual storytelling principles and image selection best practices
2–4 years of experience in digital marketing, project management, or a related field
Experience using marketing and collaboration tools such as Asana, Miro, Figma, and CMS platforms
Experience evaluating campaign performance and understanding ROI relative to business goals

Nice To Haves

Ability—or strong interest—in using performance insights to refine creative strategy preferred
Experience in D2C, eCommerce, retail, apparel, or sports marketing preferred
Experience partnering with Merchandising or working in a product-driven environment preferred
Experience working with external agencies or contract partners preferred

Responsibilities

Support campaign planning for Sideline product stories, promotional moments, and brand awareness initiatives
Develop clear, actionable creative briefs outlining: Campaign objectives, Target audiences, Promotional positioning and messaging hierarchy, KPIs and success metrics
Adapt campaign briefs for omnichannel execution, including email, organic social, paid media (Meta and Google), and additional digital channels
Curate and select imagery that aligns with brand standards and supports strong visual storytelling
Lead creative briefings with designers, copywriters, and cross-functional partners to ensure clarity on goals, requirements, and timelines
Maintain ongoing communication with creative teams to support efficient asset development and alignment with campaign strategy
Partner with Merchandising to ensure accurate product details and alignment with key product priorities and new product and brand launches
Gather, evaluate, and consolidate stakeholder feedback into clear, actionable creative direction
Ensure creative assets align with brand guidelines, messaging hierarchy, and campaign objectives
Help resolve conflicting feedback and guide teams toward a cohesive final execution
Coordinate with channel owners to ensure seamless handoff of creative assets, targeting requirements, and timely campaign launches
Partner with Analytics to review campaign performance and identify creative optimization opportunities
Support onsite marketing needs, including universal banners and promotional messaging
Work within backend CRM systems to implement promotional logic and campaign setup
Apply performance insights and learnings to improve future campaigns and drive stronger engagement and conversion
Plan major campaign themes in advance to enable strong collaboration with Creative and Merchandising teams
Use Asana to manage timelines, tasks, deliverables, and approval workflows
Maintain accurate documentation of briefs, feedback cycles, and creative versions
Identify opportunities to streamline processes across Marketing, Creative, and Merchandising
Collaborate on campaign photoshoot planning to maximize budget efficiency and elevate visual assets