Associate Marketing Specialist

About the position

The Associate Marketing Specialist performs routine assignments in an entry-level role to support the Marketing function at McDermott. The position requires conceptual knowledge of theories, practices, and procedures within the Marketing discipline.

Responsibilities

• Develop and execute social media strategies based on best practices, competitive insights and audience behavior.
• Align social media efforts with broader marketing goals and brand strategy.
• Manage content calendars across platforms (LinkedIn, YouTube, X, Facebook).
• Create engaging content (copy and visuals) that drives conversation and action among target audiences.
• Oversee content approvals and ensure compliance with internal processes.
• Engage with and moderate user-generated content in alignment with policies and processes.
• Monitor trends and industry news to inform strategy.
• Analyze performance metrics and recommend action based on insights.
• Recommend new marketing channels and tactics, as appropriate.
• Support website content strategy and routine maintenance, as needed.
• Write compelling content for digital and traditional marketing channels.
• Contribute to campaign development.
• Manage creative projects and marketing asset production.
• Support global conferences, tradeshows and employee events, as needed.
• Build strong relationships with internal stakeholders across business lines, functions and geographies to align marketing efforts with business priorities.
• Operate effectively under tight deadlines.
• Remain informed on company priorities and adapt strategies accordingly.

Requirements

• Bachelor's degree in marketing, communications, business or related field.
• 1-5 years of experience in B2B marketing or communications.
• Strong working knowledge of social media channels, best practices, strategies, etc.
• Excellent copywriting and editing skills.
• Strong business and technical acumen.
• Proficiency in project management tools.
• Experience with social media tools (e.g. Sprout Social).
• Understanding of social media KPIs and how to drive action from insight.
• Familiarity with website publishing is a plus.