Associate Media Director

About the position

The Associate Media Director is responsible for the planning of all media for a group of markets. This includes media research, development, and presentation of media plans. This person also supervises a Media Planner with market assignments in their region.

Responsibilities

• Lead Media contact with account service teams
• Lead Media contact with Regional Marketing team
• Attend regional client meetings
• Develop media strategies and tactical recommendations for a set of regional markets
• Review planning cost tools and media calendars for accuracy
• Approve annual broadcast CPPs
• Approve monthly billing & budget reconciliation
• Quarterly market reviews of calendars & budgets
• Review PBA/SQAD reports quarterly
• Approve Fringe media plans
• Review Supplemental Plans
• Sponsorship Approval
• Shared responsibility with Director
• Approval of team media presentations
• Develop training tools for planning team
• Create POV's on new media vehicles
• Direct media planning responsibilities for a list of client markets
• Attend client meetings (in person and conference calls)
• Review monthly media budgets with account service
• Build and present media recommendations
• Develop broadcast CPPs
• Develop/maintain planning cost tool and media calendars
• Negotiate/place OOH/Print
• Sponsorship evaluations
• Develop Fringe and/or Supplemental plans as needed
• Create market snapshots
• Secure media approval form from Account Service that authorizes media purchases
• Review TV/Cable/Radio authorizations for accuracy
• Review Digital authorizations for accuracy
• Review Fringe/Supplemental authorizations for accuracy
• Keep Directors informed of workflow and market challenges
• Train and mentor Media Planner and Jr. Media Planner
• Oversee Branded Accounts management assigned to team
• Foster a positive attitude among fellow agency associates
• Attend weekly staff meeting, contribute to the communication and sharing with Media Team
• Manages all projects on time and on budget
• Completes expense reports no longer than 30 days after expense incurred
• Adheres to all company policies
• Assists with other agency projects, as requested

Requirements

• Bachelor's degree or equivalent
• 10+ years' related experience and/or training
• Advertising agency experience preferred
• Have excellent presentation skills