Associate Principal, Analytics , Analytics & Insights, Amazon Ads

Amazon • New York, NY

23h

About The Position

Amazon Ads operates at the intersection of e-commerce, entertainment, and
advertising, offering advertisers a rich portfolio of full-funnel advertising
solutions. We help brands reach and engage customers across Amazon’s owned and
operated properties—including Amazon.com, Prime Video, Amazon Live, and
Twitch—as well as across high-quality third-party sites and devices.

As an Associate Principal, Analytics, you will serve as an individual
contributor and strategic advisor, accelerating Amazon Ads growth through
advanced analytics, rigorous measurement, and clear business judgment. You will
translate complex data into decisive insights, disambiguating signal from noise
to shape advertiser strategy, influence internal priorities, and drive
measurable customer and revenue impact. This role sits at the intersection of
analytics, customer strategy, and executive influence. You will lead measurement
discussions, frame ambiguous problems, and deliver clear, actionable
recommendations to senior advertiser and Amazon leadership.

As an Associate Principal, Analytics, you will perform hands-on analysis using
SQL and Python, partner with measurement solutions to assess advertiser
performance, and develop insights across customer behavior, media effectiveness,
and industry trends. You will synthesize complex analyses into concise
narratives for executive audiences, clearly articulating implications,
trade-offs, and recommended actions that shape both customer strategy and Amazon
Ads business outcomes.

The Analytics & Insights (A&I) organization leverages Amazon’s unique data
assets to deliver high-impact insights for advertisers. We help marketers make
better decisions, unlock growth opportunities, and measurably improve outcomes
both on and off Amazon by combining analytical rigor with strategic clarity.

Requirements

• 7+ years of external or internal customer facing, complex and large scale project management experience
• Experience leading analysis, customer segmentation and/or product behavior analysis
• Experience with data analysis tools such as Advanced Excel, SQL, Tableau, Python
• Experience with advertising measurement methodologies, including incrementality testing, marketing mix modeling, and media attribution

Nice To Haves

• Experience with advertising publishers and marketing/creative agencies
• Experience in advertising sales, account management and client services
• Advanced degree (MBA or Master’s) in Economics, Marketing, Statistics, Advertising, or Business, or equivalent experience in digital media strategy and planning

Responsibilities

• Leverage Amazon’s proprietary first-party data, third-party research, and advertising measurement solutions to generate actionable insights that inform customer and business strategy
• Disambiguate complex, often conflicting data signals to identify true drivers of performance and growth opportunities
• Own senior-level measurement and insights relationships with advertisers, acting as a trusted advisor who influences long-term marketing and investment decisions
• Drive thought leadership by shaping strategic learning agendas that guide sales, product, and marketing
• Collaborate cross-functionally across Sales, Product, and Marketing teams to influence initiatives spanning multiple publishers, regions, and industries
• Advocate for data-driven decision-making, guiding advertisers toward practical, high-impact solutions aligned to their business objectives

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level