About the position
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. This position has a deep focus on Data Management principles and practices. Candidates are expected to be comfortable gathering and analyzing large amounts of data as a core driver of delivering data products. You will serve as a primary contact to internal stakeholders around managing and enhancing digital measurement implementations. You will drive consumer privacy and data governance practices on a global platform, and be responsible for the delivery of reporting and analytics solutions that will have a strategic impact on media practices and product decision-making in the entire Live Nation Marketing & Data division.
Responsibilities
- Understand the live entertainment landscape and marketing processes to interpret stakeholder needs; socialize products, gain consensus, and demo prototypes.
- Drive the development and execution of enhancements and features across the Analytics Platform technology stack.
- Author product requirements, user stories, specifications, workflow diagrams, and documentation for Analytics products.
- Collaborate with product development and technical teams to deliver user-friendly guides, training materials, and documentation for the product suite.
- Support Google Analytics stakeholders through support request queue; conduct data audits and error replication, present data findings to non-technical stakeholders, and provide actionable insights.
- Provide expertise in digital marketing, analytics data capture technologies, attribution, and reporting; research and implement new digital advertising technologies.
- Oversee updates to consent and compliance platforms (e.g., OneTrust) and work on best practices across web/app platforms.
Requirements
- Minimum of 3+ years professional experience working with stakeholders of Google Analytics and Digital Marketing Media platforms.
- Proven track record of fulfilling Project Delivery or Product Management roles in a digital marketing or media environment.
- Issue tracking, roadmaps, and general project management experience with JIRA or similar tools such as Basecamp, Asana, or Wrike.
- Composition and revisioning of project assets such as documentation, presentations, diagrams.
- Understanding of or experience in the ticketing and/or live event industry is a plus.
- 5+ years of relevant, progressive experience.
- Bachelor's Degree (preferably in STEM or Business) is a plus but not required.
- Superb technical communication skills to effectively convey insights and recommendations to stakeholders at all levels.
- Comprehensive experience performing advanced Google Analytics reporting, including creating and customizing dashboards and reports.
- Proficiency in Google Analytics product administration and configuration, particularly in Cross Domain and Ecommerce scenarios.
- Expertise in creating custom dimensions, metrics, and event tracking to capture unique data points.
- Technical troubleshooting of Google Analytics via Javascript tags, data layer code, and network requests.
- Experience with Google Tag Manager for understanding tag implementation and management.
- Strong analytical and problem-solving skills to identify trends, patterns, and opportunities supported with data.
- Highly capable in the independent retrieval, assembly, and manipulation of analytics data sets.
- Advanced command of Excel and alternative dashboard/analytical toolkits (Domo, Looker Studio, Tableau etc.).
- Working knowledge of data privacy regulations, such as GDPR and CCPA, and their impact on Google Analytics Consent Mode data collection and reporting.
Nice-to-haves
- Experience in the ticketing and/or live event industry.
Benefits
- Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA).
- Free concert tickets, generous paid time off including paid holidays, sick time, and personal days.
- 401(k) program with company match, stock reimbursement program.
- New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support.
- Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.
- Volunteer time off, crowdfunding match.
