Associate Product Marketing Manager, Video Games

About the position

The Associate Product Marketing Manager, Video Games, will be supporting the execution of various marketing programs that support key video game products and campaigns. This role will assist the Manager, Product Marketing (Video games) with the creation and sharing of product-specific marketing plans, assets, guidelines, and approvals with external and internal partners.

Responsibilities

• Assist in the development and execution of the go-to-market strategy for product initiatives by partnering with various internal and external partners.
• Maintain a thorough understanding of the Pokémon brand and product-specific asset usage guidelines to help facilitate brand reviews.
• Manage marketing calendars and ensure milestones are up to date and communicated.
• Collaborate with PR, social, CRM, digital and US marketing teams on the coordination of global marketing campaigns.
• Become a product expert and assist in onsite and offsite presentations and event activations for key marketing initiatives.
• Know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position.
• Prepare and deliver marketing performance reports and recaps as needed.
• Conduct project reviews and retrospectives to identify lessons learned and implement process improvements.

Requirements

• Three (3) to four (4) years or more of relevant professional experience or a demonstrated equivalent level of expertise (video game marketing preferred).
• Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
• Excellent analytical skills with the ability to read data and find trends that can help drive marketing directions.
• The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
• Experience working with agencies and external partners to execute marketing initiatives, particularly international partners.
• Proven knowledge in defining and executing a short and long go-to-market strategy.
• Familiarity with audience segmentation data to drive decisions and content direction.
• Demonstrated experience in driving effective marketing strategies leading to customer satisfaction and product adoption.
• Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions.
• Strong ability to support project planning and execution, including scheduling, communication, and status reporting.
• Proficiency in Microsoft Office, particularly in PowerPoint and Excel.
• A solid understanding of the Japanese language, business culture, customs, and practices is a strong plus.

Nice-to-haves

• Passion for the Pokémon brand is a plus but not required; however, knowledge of and a willingness to learn more about the brand is a must.

Benefits

• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.