About the position
Chronograph was founded to bring next-generation technology to private capital markets. Through our suite of cloud-based analytics and data management solutions, we help many of the world's largest and most sophisticated venture capital, private equity, and credit funds understand their investment performance in unprecedented detail, with over $20 trillion of AUM monitored via our solution suite. At Chronograph, we get to go "behind the scenes" and work directly with investors who are driving some of the most impactful changes across high growth start-ups, global infrastructure and renewable energy, growth equity, and all other private capital strategies. The firm is backed by The Carlyle Group, Nasdaq Inc., and Summit Partners, and has seen continuous rapid growth since its founding in 2016. We are seeking an Associate Product Marketing Manager to join our highly collaborative, creative, and innovative team. This position will report to the Director of Marketing but partner with senior stakeholders across the organization to define and implement our product marketing strategy, focusing on increasing awareness and adoption of new features, incorporating scalable marketing frameworks into our product development processes, and finding unique ways to nurture the Chronograph user community through forums, events, and other channels.
Responsibilities
- Develop and implement an omni-channel strategy to drive awareness, excitement, and adoption of new features as they are released
- Articulate the business impact of individual features to our user base via targeted collateral, newsletters, digital adoption platforms, and other tools on an ongoing basis
- Support in embedding scalable marketing frameworks into our product development processes, including digital adoption products
- Support customer communications and partner with other stakeholders to execute, such as major product announcements or roadmap webinars
- Develop and refine Chronograph's product positioning, messaging frameworks, and value propositions
- Empower and support customer advocates with resources that help them optimize their use of our products, and encourages them to consider new use cases
- Support creative strategies to leverage the unique engagement of the Chronograph user community, through community forums, webinars, events, and other channels
- Build out and keep current a map of Chronograph ICPs and personas to support marketing, sales, and account management needs
Requirements
- At least two (2) years managing product marketing strategies in a B2B, enterprise software context
- An authentic voice, and an ability to articulate the business value of new features in simple, compelling terms to both technical and non-technical audiences
- Experience in presentation and sales collateral building
- Experience with community building and increasing user engagement through forums, webinars, and other mediums
- Experience managing bulk client communications, including newsletters, product announcements, roadmap updates, or other related outreach, at scale
- Experience with digital adoption platforms or similar tools to build in-app tours, guides, and notifications for different user segments
- Comfort in pushing boundaries, taking risks, and validating different hypotheses as we build out our product marketing function
- Comfort in contributing to user guides, training materials, and explainer videos to increase user education and awareness of our products
- Familiarity with common marketing tools, including Hubspot
Benefits
- Flexible work arrangements (including remote / in person / hybrid)
- Competitive salary
- 401k
- Unlimited and flexible vacation
- Generous health benefits
- Fully-paid parental leave
- ...and more!
